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Interview With Sudha Sundaravaradan, Founder of Jumporee | Business Ideas

Interview With Sudha Sundaravaradan, Founder of Jumporee

Sudha Sundaravaradan, a Bangalore-based woman entrepreneur, is the Founder of Jumporee, India’s first exclusive Kids Bounce House rental company. Jumporee’s goal is to create an absolutely safe, clean and delightful play zone for kids’ at one’s doorstep.

As an MBA graduate from the USA, Sudha worked as a Product Analyst at Bank of New York Mellon Corporation for few years before relocating to India for good. Before going to US, she worked as a Treasury Analyst at Ford Motors India for 2 years. She also completed her M.Com, ICWAI (Inter) and ACS (Inter).

We caught up with Sudha to find out all about her passions and reasons for becoming a woman entrepreneur.

  • What inspired to become an entrepreneur? Did you always love it or was it something you got into?

I always wanted to become an Entrepreneur but the urge to become an entrepreneur increased after moving back to India from US.

The passion and urge to create something unique and lack of active and fun playtime among young children these days motivated me to look at starting a company related to physical playtime of children.

Bounce house rental business fit the bill especially considering the lack of safe, clean and professional rentals in India.

Also, I felt there was a huge gap in that segment wherein safety is considered as the last priority. This venture is all about fun, safety, cleanliness and professional customer service.

  • When do you know that it is no longer just an idea in your mind, and that you can really turn it into a lucrative business?

The moment that made me to step forward with this idea was when I hired a local bounce house rental for my kids’ birthday party. The bouncies that I got were very dirty and not so safe, as the staff was not efficient in monitoring the kids.

  • What inspired you to start out on your own or with your partners? What learning lessons can you share from your startup experience?

This business is tough business and I know women entrepreneurs are shy to do this as it is very labor intensive. More than that, it is a male dominated and much unorganized sector in India.

I knew there was a gap in this segment and I didn’t want to wait for someone to solve this problem. I want to solve this on my own so I started it with my husband’s guidance.

The biggest lesson I learnt was not to give up. Never give up on any idea until you try and test it. But do your homework properly before venturing your idea on your own. I spend around 2 years learning and researching about this business before entering into it.

  • What are some challenges that you faced initially when you started out? Do you have some examples to share and advice to women entrepreneurs on overcoming them?

I received very pessimistic views from various people about the idea as a whole and they were not optimistic about a woman doing a rental business dominated by men, especially in India.

Convincing people to understand our service, philosophy and the price difference was a challenge during the initial stage. Now, customers recognize our brand and service and they know the value addition we bring in to their parties.

If you have confidence and will power, you can overcome any challenge. Always think, “I can do it” and a feeling that nothing is impossible will help anyone to overcome any difficulty.

But remember execution plays a critical role in success of a product or an idea. In my instance, extensive research and proper execution has helped me present my brand very effectively and successfully.

  • What are all the things that a woman entrepreneur needs to keep in mind? I.e. apart from your great idea, what do you need to be armed with?

Courage to face any difficult situation and can do attitude at all times. The most important thing is having a good team for successfully running the business. A good team can make or break business and hence take your time to choose your team.

  • Do women entrepreneurs find it tougher to get funding for businesses? If yes, why do you think that is?

It’s not really that tough to avail funds in the current environment. If you have a great idea/product that can solve a critical problem and that can generate more revenue then funding is fairly easy to get.

  • Is it beneficial to have a mentor when you’re starting out on your own? What does a mentor bring to the table?

Yes, mentor is very essential but they need not be necessarily outsiders. Even your friend can become a mentor in the initial stage. In my instance, my husband is my mentor, critique, advisor and guide. When your business grows then you need a mentor who has enough experience to guide you to run your business.

  • How did you recruit your first team? How difficult was it to get people on board during the initial stages?

I got my first employee through and then he referred his friend as my second employee. All my temp staff members are my permanent employees’ friends.

Currently, we are a very small company. Jumporee is still a Sole proprietorship owned by me. I have two permanent staff members, one driver and three temporary staffs.

I manage all my parties through them. So far, recruiting my first few employees was not that difficult but going forward it seems like one because of the nature of the business.

  • What are 3 key things that you have learned as an entrepreneur?

• Planning and execution
• Delegation and motivation
• Team work

  • How important is social media in building a business today? How has it played a role in helping you build yours?

Jumporee has online presence and currently we are the one and only company to have an online portal for bounce house rentals in India. We are also the first one in India to have an exclusive kids bounce house rentals.

  • Can you share some tips for women entrepreneurs to maintain a balance between work and family life?

To have a balance you need to have your family support. If there is no support, then you need to clearly define your work and family space.



Interview With Sudha Sundaravaradan, Founder of Jumporee | Business Ideas

How to Achieve a Fresh, New Positive Attitude ASAP

It’s pretty common that we are surrounded by a lot of stress factors in our daily lives. Horrible bosses, incompetent co-workers throwing you under the bus, kids run amok past their bedtime (or curfew), and a million other tiny things that can go wrong inside your house.

Stress shouldn’t be a mood or a way of life, and there are efficient ways to eliminate it so you can live a healthy, productive life. It’s also inevitable that you can’t control everything that goes on in your life but you can definitely change your attitude when it comes to dealing with those negative emotions.

Playing games is an effective way to refresh your energies and bingo isn’t just for those pensioners and geriatrics down in your local bingo hall. Aside from being a most lucrative trend nowadays there also health benefits that you can gain from playing bingo that can uplift your mood as well.

According to the British Psychological Society, bingo can make you more alert and enhance your mental speed. It’s also no surprise that there’s a growing number of players on and celebrities like Jennifer Lopez, Catherine Zeta-Jones, and Courteney Cox among many others are also big bingo enthusiasts.

Getting adequate sleep is also an absolute must. According to Dr. David Rapoport, Director of the NYU Sleep Disorders Program, your mind is busy consolidating all the skills that you have acquired when you were awake and it also improves your memory.

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