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How To Become a Social Media Manager | Career Tips

How To Become A Social Media Manager

Social media management is more than just looking after the social media handles of a business. It’s a highly complicated, multi-faceted role that helps businesses continually achieve higher goals.

You can think of a social media manager as a standup comedian who needs to quickly understand the audience and engage them in a way they enjoy and respond to. You will have to constantly adapt to the audience and the environment, while doing what you do best in real-time.

A social media manager will essentially be responsible for managing the brand’s social marketing and advertising, while offering planning, goal setting, managing online reputation, increase brand awareness, content development, SEO and cultivate leads and consequent sales.

What Does a Social Media Manager Make?

Social Media Manager’s Salary In India

According to Payscale.com, a Social Media Manager in India takes home an average salary of INR 328,300 annually. However, senior managers in top companies with more than 10 years of experience can hope to earn as much as INR 700,000 every year.

Social Media Manager Entry Level Salary

Entry level social media managers with little or no experience can hope to earn an average remuneration of INR 306,059 annually. These are generally freshers or have switched from other digital marketing roles.

The salary is commensurate with experience, especially in social media optimization. Entry level managers with vast related experience can however expect to earn as much as INR 600,000 per year.

What a Social Media Manager Does

Social Media Manager Job Description

Dara Fontein defines the job of a social media managers as professionals “who are responsible for developing and implementing marketing strategies for a business’s social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers”.

Apart from that, social media managers must also stay updated with industry trends to come up with new and cutting-edge marketing strategies that govern follower gains, lead generation, brand recognition and reputation management.

They will also be the ones responsible for continuously evaluating the success of the business’s marketing efforts and tweaking their marketing strategy as needed.

Duties of a Social Media Manager

When looking for the perfect candidate fitting the profile of a social media manager, recruiters across industry look out for these basic skills:

Graphic design:

Imagery integrated into articles and posts generate 94% more hits/views. A study from Wishpond says that Facebook posts with photos create 120% more engagement than those without.

For business and brands who are trying to target the millennia, it is very important that social media managers have the ability to conceptualize and design eye-catching images along with textual content. A good eye for design and basic image editing skills are always an advantage.

Writing aptitude:

While highly advanced writing skills aren’t necessary, the ideal candidate should have a good command over the language and more importantly, be able to express their ideas in writing.

99% of all the communication that a social media manager does will be in writing and s/he would also be responsible for becoming the voice for the brand.

Customer handling ability:

Social media managers would be the representatives of a business on social handles and will be the ones in direct interaction with the end users.

It’s not just about being witty and charming with your words (although that helps) but about understanding the requirements of a customer/user and responding ably to their queries.

Understanding of Content Marketing/SEO:

A social profile for a brand is also supposed to contribute to the SEO and content marketing for the brand. The ideal candidate should be able to work towards a bigger goal (optimization) while engaging the audience in a variety of social activities.

Experience in social advertising:

Candidates are expected, but not required, to have an understanding of how social advertising works.

Social ads come with their unique opportunities and challenges and are completely different from what we see on TV, newspapers of billboards. The social media manager should be able to learn how to utilize this social ads to create both engagement and leads.

Social Media Manager Interview Questions

The common questions asked in an interview for the post of a social media manager include:

  • How do you expect to help the company with social media management?
  • What skills do you bring to the table as far as social media is concerned?
  • On how many social media channels are you active and what are your follower counts?
  • Do you write your own blog, and if so, what kind of engagement do you receive?
  • How would you handle any kind of reputation crisis in social media?
  • What would be the first goal if you were selected for the job?
  • How would you tell a good story?

Social Media Manager Certifications

Social Media Manager Degrees

For most experts, social media marketing is a skill ‘learnt on the street’ and comes with experience. But there are also relevant certifications and degrees that should help your career. They include:

  1. Hootsuite Academy Certification
  2. Hubspot’s Inbound Marketing Training Program And Certification
  3. Newhouse Hootsuite Advanced Social Media Strategy Certificate
  4. Digital Vidya’s Social Media Marketing Certification
  5. Mediabistro Social Media Marketing Course
  6. Market Motive Social Media Marketing Training Course
  7. Rutgers Online Mini-MBA: Social Media Marketing
  8. UCLA Marketing with concentration in Social Media and Web Analytics
  9. OMI Social Media Marketing Certification

How to Work as a Social Media Manager from Home

There are several companies that hire freelancers to manage their social media handles. In fact, there are a lot of bloggers and photographers who play the role of social media managers for their own branding from home and on the move.

It’s just about spending strategic time on social media networks with the goal of achieving recognition and leads. But once you have decided on becoming a social media manager, you need to build your own following on social media so you can establish credibility as a social media professional.

As the article here says, “There are lots of so-called social media ‘experts’ out there with just a few hundred Twitter followers. How can you trust someone to build a large Twitter following for you when they can’t even do it for themselves?”

Make sure your bio and profiles are easy to find on Google search. You need to create an impressive online presence for yourself, and have a good number of followers on most of the important social networks.

It helps if you have been using social media for a number of years, so that you have an understanding of how the internet has grown and changed. You should also have a well-written and regularly updated blog with your own articles, so you can showcase your writing ability for potential employers.

If you’re looking for a work-from-home position, create a profile on sites like Upwork, where you can list your skills and get hired as a freelancer. As you build your reputation and get excellent reviews, you can bid for better and more lucrative projects.

We wish you good luck with your career as a social media manager.

How To Become a Social Media Manager | Career Tips

13 Top Career Options For Women In India

Women in India are getting out of their houses and making a mark for themselves. As opposed to the past, today women stand shoulder to shoulder to their male counterparts when it comes to career options and growth, and there are plenty of opportunities for them in all kinds of industries.

The modern Indian working women has actually graduated from being a housewife to an equal income earner. As the economy flourishes and traditions take a backseat, women have found avenues to leverage their creativity, passions and career goals.

Here are some of the top career options that women in India find attractive for various reasons.

  1. Journalism / Public Relations

Not to generalize, but women stand a better chance when it comes to jobs that require communication, multitask and nurture social and corporate relationships.

The number of Indian women in journalism has in fact outnumbered their male counterparts and this has also helped businesses reach out better to their audience.

  1. Designing

True to trends across the globe, creative professions are definitely a woman’s cup of tea.

Of course, there are many talented men in this field, but the modern Indian woman now has more exposure to careers like fashion designing, jewelry designing, interior designing, graphic designing and similar creative faculties.

Many Indian women are starting their own clothes boutiques or freelancing to pursue their designing career goals.

  1. Social Work / Counseling / HR

It’s a fact that, on average, women have better communication skills than men. With the benefit of these skills, women professionals are often better suited to jobs that involve an empathetic approach.

Whether it is an NGO or a psychology counselor, a woman professional is often preferred in fields that require empathy and interpersonal communication.

  1. Medicine / Nursing

Nursing has always been a popular professional for women. In India, the growing acceptance for education of girls and women professionals has also led to them pursuing higher and more responsible positions in this domain.

Though the initial years may be filled with struggle, women in India can hope to strike a balance between their medical career and household responsibilities. The medical profession also gives women more stability and risk-free employment opportunities.

Careers in pharmacy and diagnostics have seen a steady uptick in women professionals, but we also have a large number of women doctors, surgeons and other professions that require specialized training.

  1. Education

For a long time, education has probably been the first choice of career for the modern Indian women. To become a teacher is both a safe and respected profession.

Also, teaching kids is something that would be more acceptable in the still-traditional Indian community. Consequently, we are seeing a steady rise of women educators and education professionals in tutoring, curriculum designing, professorship and related fields.

  1. Digital Marketing Head

While more companies are looking to create an online presence, there has been a steady rise in women employment in the digital marketing sector.

The inherent skill of patience and being able to cope with rather monotonous work has also made woman a more preferable choice when it comes to digital marketing.

Coupled with the fact that digital marketing can often be carried out as a remote working or work-at-home job, and it becomes even more attractive for women looking for that elusive work-life balance.

  1. Air Hostess / Hospitality

Women are joining the hospitality field in growing numbers, as they inherently add an element of glamour to the job.

Further, the communication skills that most women seem to possess also help their roles as hospitality professionals, whether the choose to be an air hostess or a hotel receptionist.

  1. Banking / Insurance

Banking and insurance is a booming sector for the Indian economy. The ideal candidates are expected to have good communication skills, customer handling skills and a basic knowledge of the industry.

The work in a bank is also respectable and also offers promising career growth. Through a variety of entrance examinations, women are opting to work in both public and private sector banks.

In fact, women like Chanda Kochhar, MD and CEO of ICICI Bank, are being widely recognised for their role in shaping retail banking in India.

  1. Sales / Marketing

Again, this is a job profile that requires excellent communication skills, an understanding of people, and the ability to multitask.

Women seem to find more opportunities in this field and are being hired in a variety of roles, ranging from a sales head to marketing managers.

These jobs also offer a basic fixed salary, another reason for women to pursue them, if only for the sake of security.

  1. BPO / KPO / Customer Service

By nature, women are more understanding when it comes to hearing out grievances and guiding clients. BPOs and KPOs automatically prefer women to be at their customer service desks.

  1. Entertainment

Another important employer for Indian women is the entertainment and glamour industry. From acting to modeling, anchors, cinematographers and stylists, women seem to find more opportunities than men.

  1. Sports

Gone are the days when sports was the domain of men in India. Thanks to some very promising talent, women are also being encouraged to take up sports as a full time profession. In the 2016 Rio Olympics, Indian women were our saving grace, being the only ones to win medals for the Indian contingent.

PV Sindhu became the youngest Indian ever to win an Olympic medal, while female wrestler, Sakshi Malik, picked up a bronze, becoming the first Indian female wrestler to win an Olympic medal.

  1. Government Jobs

The only reason why government jobs still make it to this list is the advantage of stability and safety. While this is true for both men and women, a government job is still the most desired choice for many young people in India.

For women especially, it supports their goal of becoming an equal earner, allowing them to following their passion and earning respect in society.

While this list is not meant to generalize, women do seem to have an advantage in many of the above fields.

© Naaree.com

How To Become a Social Media Manager | Career Tips

5 Lessons Women Should Learn from Their First Job

 

Women have made some great strides in their perspective fields, and they continue to do so. The one issue that most come across still is the notion that “it’s still a man’s world.”

Many of them encounter this sort of mentality during their very first job. To a certain extent, it still holds true. However, some of the more recent stats that came out prove just how far women have come.

“Over 20% of all Fortune 500 companies are now run and/or controlled by females.”

There is hope on the horizon. In spite of everything that is happening, women still have a chance to make and leave their mark. In order to do this, though, young girls need to begin establishing themselves before, during, and after their first job.

Many have had to learn their lessons the hard way. Our hope is that this content will do the exact opposite and ease you into the matter at hand.

1. What You Might Be Expecting From Your Salary

This is one of the biggest mistakes young girls and even some older women make. Yes, in some ways the wage issue is a problem. However, some tend to contribute to this matter.

How? They fail to know their worth as an employee. They fail to see their worth as a person and the worth of their time. In doing so, they just accept whatever comes down the pike. Every woman needs to understand her own worth.

Some people have found that women ask for a lower salary at the very start. This does not bode well for others who are trying to make their mark in the professional world.

Every woman needs to be an example for those who are coming afterward. More need to set their own boundaries right from the start. If more women set their own wages and learned to ask for what they wanted, they would get compensated accordingly.

How can more do this successfully? Look at what the job should be paying. There are sites you can go on. Pinpoint exactly where the pay should be. Then go in with this mindset.

If more employers see women doing this and showing up with their homework done, they might just be inclined to give in. Understand the worth of your time and don’t be afraid to ask for proper compensation.

2. Failing Is Part Of The Job

This is another one of the lessons girls need to learn the sooner, the better. Failing on the job is okay. It’s fine if you make mistakes. With everything that seems to be stacked against women right from the start, many feel they must be perfect.

Some feel that if they aren’t perfect for the job, then a man will come along and take their place. In some respects, this is what helps the fall.

Many girls are taught that failing means they will be replaced. The opposite is actually more truthful. If you show you can fail at the job and learn from those mistakes, then you will have a better shot.

Making mistakes means you are human. It also means you are willing to give it another try and make amends for what you didn’t do the first time.

Think about it this way: many men have done the same. They never learned from what they did wrong. If you show the boss you can do the opposite, you have a better shot at making it in all subsequent jobs after.

Sometimes, you have to fail at least once or twice in one thing in order to find success in another.

3. You Are More Prepared Than You Realize

This is another thing that holds women back. Many feel they are not ready to move forward and they don’t have the self-confidence to do so. This is why they tend to stay in dead-end jobs for most of their life. This happens even after they have moved on from the very first workplace.

Some tend to think they will have this, that and the other in a year or so. These are all to stay exactly where they are. Why? Self-confidence.

There are many skills you can learn on the job. You have to believe that you can. The confidence gap is a major determining factor in this. If more women put this mindset aside, their skills and confidence would grow. Learn to trust yourself in the job, whether it’s your first or your tenth.

If you take advantage of an opportunity as it comes up, you might just be surprised where it takes you. It’s important to be your own worst critic and be honest with yourself about your capabilities, but it’s equally crucial not to put yourself down.

4. If You’ve Got It, Flaunt It

Men flaunt their accomplishments all the time. Then why shouldn’t women?

Unfortunately, many don’t want to come across as “too showy.” This might be a mistake on your part if this is what you are doing. Sometimes not flaunting what you have achieved will lead to not being where you want to be.

Women need to take more control in a lot of areas. This just happens to be one of them. Look at some of the profiles out there. Only a small percent of professional working women actually “showboat” what they have achieved.

That does not mean you should be egotistical or obnoxious about it. There is a fine line. What you should do is embrace what you have achieved instead of keeping it stocked away.

Take all you have accomplished with your first work experience and put it out there. In spite of what you may or may not have been taught before, numerous other employers will embrace this too. Just be truthful about what you have done. Sooner or later, it will work for you.

5. You’re Not Alone

Women can sometimes feel like they have to be an island unto themselves. Their ambition and determination set unrealistic expectations, which no human could possibly reach.

There are others who understand you perfectly and do the same, even some men. You just should give them a chance. Giving others an opportunity to help you out is not a sign of weakness. It’s a sign of internal strength.

It’s not just saying that you can’t do it alone. It’s also saying you don’t want to do it alone. Hold the bar high, but relinquish unrealistic expectations.

Some end up building up a wall after their first work experience. This happens especially if the experience was bad. Don’t let this happen to you. It will only lead to disaster.

Give your co-workers a chance to show that they support you and your work. The more positive feedback you get from others, the more likely you are to move forward successfully in your career.

Another thing you can get is a mentor. Some feel it’s an outdated concept. This is not true. Mentors are needed more than ever, especially for young minds. Young girls are the ones who are going to shape the professional world one day. A mentor can help shape where you go.

It’s best to get a female mentor as well, one who has been through the same ropes as you. She has likely made the same mistakes as you and has gone through the same hardships.

If she has been there, she can then tell you which traps to avoid. This support can also find the right fit for you. It’s crucial not to settle on the first job opportunity unless you know for sure that it’s the ideal place for you.

Asking for help is not proof of failure or defeat. It just means that you are not alone and that there are others willing to support you.

There are lots of reasons why women choose the path they do, professionally.  There are lots of reasons why they make these mistakes.

If we can somehow pinpoint them for you early on, even during and after your first job, it will give hope for a better future in your career. You have a bright future ahead of you, all of you, and you have to do is believe in yourself.

Amanda Wilks is a passionate writer with a great interest in everything related to career-building. Amanda believes that people could reach all of their personal and professional endeavors through awareness, communication, and collaboration. She often writes original articles related to the career industry for Higher Salary .

Image source: 1, 2

How To Become a Social Media Manager | Career Tips

Interview With Cari Samalik, CEO Of Livnfresh

Cari Samalik is a Michigan based entrepreneur and Mom and the CEO & co-founder of Livnfresh – a state related T-shirt brand. Previously, she worked in the healthcare, and food and beverage industries before marrying into a screen printing business.

Living in beautiful Michigan and having a love for the outdoors inspired her to produce a brand that represented that beauty. Naaree.com interviewed her to find out what inspired her entrepreneurial journey and how she dealt with its challenges.

What inspired to become an entrepreneur? Did you always love it or was it something you got into?

I never thought I would be a CEO to a clothing brand, but falling in love with someone that owned a screen printing business help direct me in that way.

I finally realized one day that Livnfresh wasn’t just another t-shirt business it was a lot more than that. The effect it was having on people was turning us into a brand. People can relate to our design and want to show their pride for their state.

When do you know that it is no longer just an idea in your mind, and that you can really turn it into a lucrative business?

I started this business with my amazing husband Dave who shares the same love and passion I do. We had a few other ideas for a T-shirt line but none of them took off.

We never gave up and would start all over again. We finally knew we had a winner when we saw people’s reactions to our designs.

What inspired you to start out on your own or with your partners? What learning lessons can you share from your startup experience?

Being a Mom and trying to start a business was not easy. I was trying to be a stay-at-home mom of two and trying to get our business off the ground.

Whenever you start a business money is always a problem. We didn’t have the money to pay someone to do what I was trying to do, so I could just be a stay at home mom. Today I have an entire staff of other people doing what I wanted to do myself.

What are some of the challenges you faced initially when you started out? Do you have some examples to share and advice to women entrepreneurs on overcoming them?

If you want to be an entrepreneur, never give up. If one idea doesn’t work, move on to the next one.

Learning when to let go of an idea before it puts you in big debt is something you need to learn. Don’t get so attached that you can’t let go.

Do women entrepreneurs find it tougher to get funding for businesses? If yes, why do you think that is?

It very well could be. We started our business with our savings. If someone wants to start a business, my best advice would be not to take a loan, as loans can put a strain on your new venture.

Invest your extra cash, and if you don’t have any, get another job to fund your new start up.

Is it beneficial to have a mentor when you’re starting out on your own? What does a mentor bring to the table?

Having a mentor works for a lot of people. For me seeing others around us succeed and grow just give me the push to do it better.

cari-samalik-1

How did you recruit your first team? How difficult was it to get people on board during the initial stages?

As we grow, we constantly are having our team change the way we do things. In the beginning, we had each person on our team doing 3 to 4 jobs.

As we grew and hired more employees, we have everyone doing one job, and that makes them much more productive and have more ownership of their responsibilities.

You always have growing pains. If you don’t, you’re not growing.

What are 3 key things that you have learned as an entrepreneur?

Three key things that I have learned being a women entrepreneur is how much I can handle.

I have learned how to delegate. I’m someone who likes to do everything myself so I know it gets done and done right.

The last thing would be to let go and not be stressed about things I have no control of.

What would you describe as your biggest moments of success in your business?

Our biggest moment came within the last couple of months. Within a few weeks, we had several different incredible opportunities open up.

First, we were asked to allow our products to be placed on the Female lead role for an independent movie being produced in Michigan. The movie will be released 2017.

Second, we were approached by a national retailer asking to carry our products in their chains. They have since asked us to expand into several different states and location.

Third, we found that there are several outdoor shows that had purchased our products and started wearing the product while they were doing their shows. They loved the product so much that they are making them a part of their daily wear.

Fourth, we completed an interview with Eagle 101 talking about the way our products connect others, creating common ground to find new friends. This last year has seen a double in our wholesale retailers and our online sales have increased between 500 to 700%. We are blessed to have seen such rapid growth.

How To Become a Social Media Manager | Career Tips

10 Unconscious Mistakes Every Woman Makes at Work

Have you ever wondered why some women cannot be regarded as equal partners in business even though they have vast knowledge and impeccable training?

There is always a woman who climbed the success ladder quickly and one that did not manage to move an inch even though they both started in the same time, at the same position. So what may be the reason for failure in one and success in the other case? We sure cannot blame socialization and sexism for such thing.

Starting a career is difficult for everyone. The very first steps a person makes in the beginning of a new career can be rough, but experience and learning from mistakes are crucial in one’s professional development.

As a woman, one must be able to show oneself in the best possible light. If you wish to learn how to succeed at work, make sure you pay attention to the 10 most common unconscious mistakes every woman makes at work.

1. Desire to Be Nice and On Good Terms with Everyone

Girls are often taught to pay attention to other’s needs, to be obedient and nice to people. The parents raise their girls teaching them that helping others can bring you benefits and make you feel good about yourself. Implementing this knowledge in the office makes women obedient of others, only to stay in good terms in everyone.

Sometimes a colleague will ask you for a favor that requires your time and dedication, such as staying late to help them with some presentation. Despite the fact that it is always good to help each other, people often take advantage of those that cannot say no when asked for help. So, you may agree to help your colleague once, but this can easily turn into numerous favors for that person and everyone else in the office.

What you get as result is spending time on things that cannot benefit you and are distracting you from your actual work. At the end, your colleague will take credit for your work and you will get nothing in return. A colleague is someone you work with, but also your competition for a promotion and success in the company.

Learning to say no is crucial in business. Sure, you should help out a colleague once in a while because you may need help someday too, but you should definitely set some limits. Do not allow people to take advantage of your desire to be nice only to stay in good terms with them.

2. Taking On Too Many Tasks

Being competent, friendly and diligent in doing your work is important in a career. However, women often try to show that they are more capable and qualified than others right from the beginning, even if they are not. Demonstrating diligence, hard work and loyalty should be done by taking jobs that will be done completely because of the woman’s qualities, not because she wants to prove competence.

You may be better educated than everyone who works with you, but some cases require experience also. This is why you must always aim towards taking up jobs suitable for your qualities, and not any work you are offered.

Everyone has their own talents, so make sure to pick a job that helps you reveal them. Such job will help you stress the most important qualities you have and demonstrate how competent you are. Men often reject tasks because they feel like they are more or less capable to be assigned those tasks. Follow their example and you will get to the top much faster.

3. Being Afraid of Loneliness

Many women fear of becoming lonely because they’ve heard that power leads to being less desirable and alone. We fear that after we reach a higher level, people will stop respecting and liking us and we will become similar to men – defensive and fierce.

The truth is, women are not always supposed to be delicate and they are not at all defenseless. Despite the fact that we are learned to see females as the passive and gentle gender, this should not apply to the workplace. People that show such qualities will never be taken seriously or even considered to be reliable partners.

Women being obedient to men is a thing that is long gone. Right now, women do not depend on men as they used to and are able to live social lives. The ability to demonstrate power is one key management skill that you must use to show that you are self-confident.

4. Sending Out The Wrong Signals

When you talk to people, you do not only communicate with spoken words. Your body language reveal much more than what you are saying verbally and sending out the wrong signals can influence the way people see you greatly.

When we study at the schools and universities, we learn of professionalism and strategies for doing the job of our choice. Schools rarely teach students of body language and how to avoid showing indecision and weakness. This is why women often show how intimidated and insecure they are to others, especially to bosses who are actually men.

Speaking to people higher on the professional scale makes women giggle, hesitate when asked something and smile archly and guiltily. Perhaps you have noticed how your voice trembles in important occasions, such as an interview or a presentation.

This is why it is highly important for a woman to learn how not to send signals of passiveness, defenselessness and fear. After all, business requires confident, stronger people and you will not be considered for dealing with serious matters if your body language speaks otherwise.

5. Being Indecisive

Women are more comfortable doing customary things so they may seem passive at work. More often, we do not speak of our opinion or discontent because we are unsure at how others will react. We rarely disagree and try to be obedient instead.

If you wish to succeed in business, you cannot be indecisive. You needn’t go by the principle of waiting until you are called or keeping silent why others are speaking. If you want to become one of those people who are higher on the professional scale, you have to be heard.

6. Being Too Emotional

Sometimes you will have an opportunity to rise in your chosen career that may hurt others’ feelings. In some cases, you will be asked to work for better companies and leave your workplace. Sometimes, you will have to make a change.

Women are often too attached or emotional to their workplace or simply do not have the courage to make a change. Also, we often value the feelings too much and take everything to heart. This can only harm our way to success.

7. Not Seeing the Workplace as a Playing Field

We have previously mentioned that you should not take up too much tasks in order to prove you are more competent than others are. This however, did not mean that you should see the workplace as anything else than a playing field. You should not start things you cannot finish, but you sure should not remain passive and think that a promotion will come on its own.

8. Not Realizing The Importance Of Networking

Advances in technology have made modern living dependent on networking, which means that your success does not only depend on what you do at work.

Developing professional relationships outside work and participating in professional associations can come in handy for when you want to become something more, even if it seems irrelevant in the moment.

9. Not Telling The Truth

As women, we often have the habit of creating stories if we feel that something went wrong. In many cases, women get less respect or even fired because they lied in order to explain why something did not go as planned, even though it was not their fault.

Truth is often your best option when it comes to work. Every person at your workplace has made a mistake at a certain point, so even if this was your fault they will more likely accept the truth than forgive you if they catch you in a lie. And if it is not your fault and you are simply unsure, clearing up the facts is always your best option.

10. Not Being Able to Define Their Brand

Personal branding depends on the value definition you bring to the table. This is the only way to stand out from the competition. Defining what you are good at and relating your strengths to what you can do for the company is key in becoming successful.

The nowadays world is filled with competition and more often than not, a single mistake can cost you your success. Of course, studying hard is your best way to make sure that you will find a good job, but what happens after you get it?

Everything is different when you start at your job and you need to rise above the competition. This is why it is highly important that you avoid the most common mistakes women make at the workplace.

Guest author bio:

Julie Petersen is a blogger and a writer at NinjaEssays.com. She shares her experience to help women avoid mistakes that can damage their career and success.

How To Become a Social Media Manager | Career Tips

The Status Of Women In The Modern Workplace

The modern workplace is the first sign that the world has changed for the better. Now everybody has the chance to become who they want to be, from astronaut to businessperson.

People get hired by companies located on the other side of the planet, which seems amazing, but it is all thanks to the power of the Internet. However, no matter how far we step into the future, the modern workplace still holds tight to gender inequality.

In this article, we take a look at the status of professional women in the workplace today.

1. The Wage Gap

During the past decades, there has been a clear rise of women in the workplace. It has only been 200 years since women started to earn an income on their own and that happened because of First World War.

When the cruel times came to an end, things were already changed completely, so the female force work remained active. However, they only received petty jobs like nurses or secretaries and their wages were much lower than men’s.

So, today, when we see women in higher positions such as CEOs or even Presidents and inspirational leaders, we are actually witnessing the results of the 19th movement that tried to balance the men’s and women’s rights within the workplace. However, the question remains to what extent things have changed.

Let’s take a look at how much women earn today in comparison to men. Studies show that in any professional field, there is a ubiquitous gap between the paycheck a woman receives at the end of the month and the much higher revenue a man that occupies the same job makes.

Women represent around 51% of the present workforce. However, in 2014, they were active within full-time jobs yet they earned on average only 79% of men’s annual income.

In the last 10 years – between 2005 and 2014 – India has witnessed a massive decline in the number of women workers, the highest in the world. One reason for this could be the massive gap in salaries of men and women, with female techies earning 29% less than men in IT companies.

On the 24th of October, 2016, around 2:38 PM, thousands of women left work early and headed to Austurvollur square in the Icelandic capital of Reykjavik. They were trimming a typical 9-to-5 workday by precisely two hours and 22 minutes, or around 30 percent, which also happens to be the gap in average annual income for men and women in Iceland.

While symbolic, this action demonstrated to the world that, even in a relatively progressive nation like Iceland, where women make up almost half of Parliament, there is still progress to be made in terms of the wage gap.

Economists have been trying to explain this phenomenon as the influence of personal choices when it comes to lifestyle. Many women choose careers that have a higher percentage of women and men do the same. This is how some fields remain dominated by women and others by men. However, it is much simpler for men to enter female career choices than the other way around.

Coming back to the influence of lifestyle, economists stated that women choose careers with flexible schedules while men are more willing to sacrifice their spare time for professional success. However, the choice of conducting one’s life seems a too big a generalization while the worldwide news displays a different story.

Lilly Ledbetter is a woman that sued her company because she noticed that her male colleague, who performs the same chores as she has, actually earns better than she. Her case became so strong, that the President of United States, Barack Obama, signed a pact that has her name, which gives anyone the right to sue for pay discrimination.

While this is a major step forward for the women rights at the modern workplace, this kind of inequality persists all over the world.

2. Descriptive Gender Stereotypes

The modern workplace shows an evolution of gender discrimination through two methods, namely descriptive and prescriptive gender stereotypes. The descriptive bias regards the set of preconceptions that are attached to a certain group of people.

Professionals seem to see working women in a certain way such as calm, careful, kind, and other attributes that together form a motherly picture. This description seems more to fit the responsibilities of a dental hygienist than the ones of authoritative positions.

However, by replacing objective criticism with this unconfirmed image, women are suffering in male-dominated professions. These careers usually require determination, logical thinking, decision making, and problem-solving skills which the character of a loving mother lacks. This is why in India, only 7.7% of board seats are occupied by women.

However, there are just a few traces of descriptive gender stereotypes in the system of a company, which makes them invisible in the face of justice.

For example, job descriptions are offering a hiring opportunity both for men and for women in an equal way. When the employers read in a resume that a woman made a monumental breakthrough in her field, she becomes competent in their eyes.

On the other hand, when the recruiters study an extremely impressive resume belonging to a certain man, they find him both competent and likable. It is easy to assume that the company will prefer the presence of a both competent and likable new employee.

3. Prescriptive Gender Stereotypes

When a woman shows a violation of her stereotype of a mother figure, she will not break free from wrong judgments. On the contrary, she will fall in a deeper layer of discrimination, also called as prescriptive bias.

For example, when a woman becomes angry at the workplace, she violates a general woman’s attribute as warm. Her anger is seen as a result of her feelings. This means that her reasons are internal and have nothing to do with the situation in question.

On the other hand, when a man gets angry, his intentions are described as a natural reaction to a stressful issue. Thus, his motives are legit and professional.

Prescriptive gender stereotypes start right from the resumes. When women create a self-image in their professional achievements that goes against the gender perceptions they are more likely to obtain an interview than men.

This is because the recruiters see them less likable, but more competent and with better social skills. However, when the resumes describe a woman that resembles the prescriptive stereotypes, they are evaluated the same as the men’s CVs.

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4. Covert and Overt Harassment

It seems strange that workplace sexual harassment is still a real issue in our modern world. However, many companies had to pay a high price in many lawsuits where female employees won the case against obnoxious managers or colleagues.

Due to laws that protect women at their workplace and the programs hosted by companies, that teach about how to avoid harassment while at job, overt harassment has seen a substantial decrease.

However, while a direct sexual addressing is now a serious problem and can be sanctioned with losing one’s job, a new form of sexual harassment has appeared.

This toxic trend takes a covert form, which makes it less noticeable thus harder to call it to justice. These can be sexist jokes or remarks, and asking for favors from female colleagues that can exempt men from extra workload.

All these types of covert harassment can contribute to a hostile work environment where women have to deal with bigger challenges than men. This can lead to serious damages that affect self-esteem.

Women can come to consider that they are not worthy of higher positions or job promotions. This makes women a weaker competition for men, which can be one of the explanations why there is such a small number of female CEOs.

While the covert harassment takes less obvious forms than overt forms, the repercussions can be equally damaging. Open gender sexism can harm women’s health and character, but the low-intensity maltreatment can lead to stressful working conditions and work overload.

Unfortunately, even though this overt harassment has been present in the modern workplace for quite a while, there has not been yet a movement against it as effective as the one for the open harassment.

Specialists state that if things continue to change this slowly, it will take another 53 years to obtain full gender equality in the workplace.

5. Then and Now

In order to fully comprehend the state of women in the modern workforce, it requires a journey to the past to observe that women are nonetheless in a better place right now.

For the last 60 years, women have conquered the job market little by little, and they continue to fight to obtain gender equality. Records show that 63.3% of women age 16 to 24 worked in 1998 while there was only a 43.9% presence in 1950.

Moreover, in 1979 women earned only 58% as much as men did, while they decreased the gap by 73% in 1993. Also, there is a current trend that sees women are enrolling in greater number for higher education than men, which makes them more prepared for the job market.

However, even though things look better for women in the modern workplace, there is still a lot of work left to be done in the sector of equal rights. Employers continue to respect more the market revenue trends which clearly set a gap between the how much men and women earn.

Instead, HR recruiting efforts should be persuaded to conform to Equal Employment Opportunity. Authorities should also encourage women to pursue educational programs that offer them opportunities for higher paying careers that are usually dominated by men, such as technicians, architects, movie directors or programmers.

In conclusion, the state of women in the modern workplace has much improved in the last two decades. However, gender inequality is a social phenomenon that still dictates the differences in wages and perception between men and women.

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