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10 Creative Marketing Tips To Find Clients For Your Freelance Business  

Marketing is a vital part of growing a freelance business to reach new target audiences and present new services to existing customers.

A surprising fact about the freelance lifestyle is most people’s time is spent marketing services to potential clients. The rest of their day is used to complete assignments for clients.

Marketing doesn’t have to be expensive. Here are 10 creative ways to help you start marketing your freelance business offline and online.

  1. Re-use Old Content

One of the tricks of the top freelancers is using recycled content in an article or blog to a new marketing platform. It can help you save time in research to create new content to send to customers, clients and potential customers.

Here are a few ideas to help you recycle content:

  • Turn an article into an e-book
  • Turn a blog into a podcast
  • Use points in a listicle into a one pager
  • Use a listicle for a PowerPoint presentation
  1. Self-promotion

When some of us hear the word self-promotion we think of television or radio station advertisements that are costly.

Self-promotion is free, and it is something that most entrepreneurs do every day whether they start a conversation with someone at the grocery store and mention their business or meeting new people at a networking event.

The key to self-promotion is to be personal, ask questions, use listening skills and build a rapport with people. Here is a list of marketing techniques to use:

  • Be Social:

In a casual or professional environment, you can start a conversation with like-minded people. Ask people about the personal interests, their line of work, and their extracurricular activities.

In return, people will be interested in learning about you which gives an opportunity to speak about your freelance business.

  • Follow-Up:

After you meet new people, send an email or call them after a week. You can meet them at a coffee shop to discuss your services. A phone call to find out if they had a chance to look at your website is helpful.

  • Use Social Media:

You don’t need an education or years of experience to successfully communicate with social media users.

All it takes is creativity in sharing your blogs, capturing moments of you working with clients in photo’s or posting YouTube videos of trending news topics.

It is important to find the social media platforms that prospective clients use the most.

  1. Start a Blog

One of the best ways to direct traffic to your site is writing frequent blogs on topics that will help readers solve a personal or business problem.

For example, if you are a freelance human resource recruiter, writing a blog to help organizations with employee engagement tips to lower high employee turnover rates can potentially attract new clients.

Think of a blog as an online conversation with customers. The readers that appreciate your advice can help share it with other businesses, which is free exposure for your company.

  1. Co-Marketing with Competitors

Jim Henson once said, “if you can’t beat them, join them.” In business, working together with a more experienced freelancer in your industry can improve marketing outreach.

It can reduce the cost of spending money on expensive advertising if the competitor has an established and larger audience. An example of co-marketing is spending 50% of the cost to set up a booth with a competitor at a seminar.

Another example is writing a paragraph to add to a competitor’s email marketing campaign with a link to your website that will be sent to their customers. The competitor in most cases will ask for a percentage of revenue.

  1. Be Active in the Community

If you are in graphic design and are invited to do a presentation at a community event, bring marketing materials that include business cards, brochures, and a one-pager of what you offer.

Another idea is to attend seminars that potential customers will attend. For example, if you are a consultant for retail businesses, attend business events that present information on the retail industry.

There’s a chance that you’ll be one of the few consultants in the room to meet new clients.

  1. Start a Podcast

A Podcast is an effective way to connect with non-freelancers in your industry. You can interview clients to share their customer success stories after working with you.

In a podcast, a discussion about changes in the economy or technology that has an impact on your business is another idea.

You can promote the podcast using social media and add a link to your website. It will present you as a subject matter expert, strengthening a prospect’s confidence that you thoroughly understand your products or services.

  1. Price Comparisons

On your website you can write an article of the benefits people can gain from using your services over a large organization. A respectful way of doing this is to add a bullet list that includes the following:

  • Pricing
  • Services
  • Products
  • Turnaround time to complete work

The idea in price comparisons is to not write negative comments about competitors. It is a way of highlighting each section to show what you can offer in a better way compared to a large company.

  1. Live Stream Videos

A marketing technique that can gain online attention is to film a live stream video of you completing an assignment. It can be a video of you at an industry event interviewing public speakers to offer tips for customers.

If you are an independent realtor, live streaming a video of on-site at a new real estate development project in the neighbourhood can attract people to contact you to learn about the opportunity.

Think outside the box and film video content the competition is not posting online. Here are some tips to create effective Facebook Live videos.

  1. Education and Certifications

As a freelancer, you may not have plans to complete a Bachelors or Masters degree. However, online learning programs offer certifications for you to gain new technical or education related skills.

Most certification programs are inexpensive and depending on your tax situation, you can deduct education on your taxes. We highly recommend that you speak with an accountant for more information.

  1. Personalization

Personalized marketing is a simple task of using the personal information of customers to surprise them by thanking them in a creative way.

A few examples of personalized marketing strategies that can help customers remember you is to send thank you notes in the mail to long-time customers.

A ‘Happy New Year’ email with the name of a client in the messaging. An unexpected gift card mailed to a customer for their birthday.

A freelancer’s business plan needs a marketing strategy that fits within a budget. A few questions to ask yourself before you get started are:

  • How can I add value to my customers?
  • What are the customer demographics?
  • What marketing strategies are trending this year?
  • Can I use more transparency to connect with new audiences?

The more information you know about what stimulates the interest of your customers, it will be easier to use a series of marketing strategies that will help you increase business revenue.

How To Keep Your Child Safe On The Internet

The internet is a boon for those who use it the right way (for searching information, for their academic pursuits, or to inform a curious young mind).

It’s no surprise that children have taken to the Internet in a big way and that India’s urban children spend over 4 hours a day on the mobile internet.

Whether on the internet or on social media sites, young millennials rely on their smartphones for every type of decision-making – food, entertainment, social life, or fashion.

This also means that they are exposed to the negative side of the internet. Pornography, dubious characters, misinformation, cyberbullying and hate speech – all of these can impact the formative years of children and teens and leave lifelong scars.

With about 134 million Indian children coming online in 2017, the online ecosystem needs to be made secure enough for them to browse freely without any harmful effects or negative sentiments.

The extent of the menace

While there are many forms of cybercrime (hacking. phishing, or copyright violation), perhaps the vulnerability of children to social media offences is the most prominent.

Though the legal age for many social media sites is 13 years, it is not surprising to see children as young as 9 years have their own active accounts on these platforms.

As parents too, we are seldom aware of the harmful repercussions of posting messages and photos on the social media. From paedophiles to cyber bullies, there are many waiting in the anonymity of the internet, to access materials that could compromise your child’s identity and safety.

The most common forms of harassment against children online include cyberbullying, online eve-teasing, and impersonation. Add to this mix the youth-centric functional model adopted by some sites like Snapchat, and we see a whole new level of safety issues that we need to address as a modern-day parent.

Some children may face acute bullying, sexual harassment, or other forms of online exploitation, thanks to the ephemeral nature of content within apps like Snapchat. It is no wonder that 32% of the parents interviewed in a survey said that their children faced a negative experience online in the past.

Here are some ways you can protect your child from negative experiences online.

  1. Lay down ground rules

As a parent, you need to set the standard for safe internet browsing rules at home. Imagine if you’re letting your child play in a new park or garden. Wouldn’t you stick around and check out at the different rides and swings to ensure their safety? The same principle applies to the internet.

Ideally, you have to be around them when they are browsing online. Once they turn 12 or more, they may demand privacy to do their own thing. It is completely natural for them to want that, but privacy is earned.

So don’t let them shut the door. Keep checking on them at frequent intervals. This way, you can be certain that you are there for them without being ever-present.

  1. Make your devices child-safe

You need to child-safe your child’s mobile device, computer and search engines to ensure that your children aren’t exposed to the dangerous side of the Internet. You can download a kid-safe browser for Android devices or iPads.

For Internet Explorer, you can traverse to ‘Tools -> Internet Options -> Content -> Content Advisor’ to filter out aspects like language and nudity. You can tune up your Google search with the SafeSearch option that only returns results that are suitable for younger children. The good news is that both these settings are free to use.

You can also subscribe to and encourage the use of child-safe websites over their more popular alternatives. Examples include YouTube Kids (instead of YouTube, for videos). You can also download parental control apps for iPhones and Android devices.

  1. Monitor ‘ephemeral posts’

The short life of posts on platforms like Snapchat is a major cause of worry for parent across the globe. The ephemeral content posted on Snapchat means that other children, adults, and criminals can traumatize your child and get away with it, with nary a trace of their shenanigans.

If you’re worried about the time your child spends on Snapchat, look to counter potential issues with the best snap spy apps. While Snapchat automatically deletes snaps after a few seconds, you can download these apps and track the content that your child received.

  1. Educate yourself

The large-scale and rapid proliferation of the Internet means that children have received little to no sensitization and training on internet browsing best practices.

A good remedial first step towards educating your child about basic protocols on the internet and digital safety would be to fortify your knowledge base first.

For this, you can refer to this handy app. The IT Act, 200 & Cyber Law India app has a repository of knowledge around cyber laws and best practices.

It also has a separate section about cyber safety tips for children. As a concerned parent, you can check out this section and help your child be a better Netizen.

Now that you are aware of the laws, you can teach them basic rules like

  • Not disclosing name, address, contact number, school name, etc. without checking with you
  • Not opening emails from strangers
  • Not responding to hate messages or bullies
  • Not agreeing to meet face-to-face with someone they have recently befriended.

The internet has a lot to offer in terms of learning enhancement and virtual social interaction. However, it can also turn out to be a damaging experience, if you’re not careful.

With these tips, the Internet need not become a scary technology for your young kids. Help your child have a safe browsing experience with these handy tips.

Got any other exciting ways to protect the internet safety of your child? Want to share them with us? Do comment below and let us know your own tips for staying safe online.