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Art As An Investment: Tips And Strategies For Investing In Art

By Sapna Chheda

Our ancestors believed investing in gold and silver as the safest bet, but with the sky rocketing metal prices, people are seeking for an alternate form of investment.

In today’s changing economic times with uncertain exchange rates, fluctuating stock markets and global recession, investment in the right commodity has become a difficult choice.

Art as an Investment

Investors are now diverting their resources to invest in some form of art. Though investing in art is a very lucrative option, it is also very risky. Let us take a quick look into this new form of investment to get us started.

Investing in art could range from sculptures to paintings or to the latest form called media arts which are more popular in United States of America.

However, the most preferred choice for an investment are paintings which are also called contemporary art.

  • Famous Artists

Some of the famous artists who made their mark in the art industry are Pablo Picasso, Vincent Van Gogh, Marc Chagall, Leonardo Da Vinci, Salvador Dali, M.F. Husain, Raja Ravi Varma, Jatin Das and many more.

Their paintings fetched exorbitant prices and spoke volumes about their knowledge of work for a real art appreciator would know.

  • Indian Art Today

A painting is categorized according to the technique and the medium used. Some of the most famous forms of Indian art are Patachitra, Kalamkari, Tanjore, Pahari , Madhubani. Over a period of time, Indian art has gained international recognition and have been housed at various museums worldwide.

People have become more educated towards art and there are many young people in India who are choosing art as their career. However, an Indian artist faces several limitations when it comes to freedom of expression.

  • GenNext’s Approach – Not Just Wall Decor

Every person has a different opinion about a painting. It all depends upon your knowledge of art or what colours and designs you prefer. Some people prefer a much more traditional style of painting for their living room over others who prefer contemporary or modern art.

Today, not only experienced individuals value art, but a whole new genre of youngsters has developed a keen interest in art. They want to display an original painting from an artist in their house and at the same time make an investment. They want to park their money in an art piece which will get them a good value in future in case they decide to sell it.

  • Choosing the Appropriate Art Piece

There are many fakes being circulated in the market. Hence, it is of utmost importance to take certain precautionary measures before purchasing your art. If you are not aware how to go about making an investment in art, it is best to take expert advice.

A few pointers to keep in mind before making the purchase is to check the quality, the year in which painting was made, the size of the piece, the medium of painting and who is the artist. It is advisable to obtain an authenticity certificate from the artist.

One can also visit art exhibitions and museums to find the painting which appeals to them. Many online art gallery features a wide collection of art, paintings, drawings, sketches, sculptures and many other arts.

One of India’s premier online art gallery is The Art Bank in Delhi hosts works of over 2000 artists. One can either buy art or even rent a piece.

  • Preserving Your Art

If you’re going to invest a substantial amount in an art piece, it would be wise to preserve it as well. You should also insure the art piece.

In India, The Art Vault provides professional services to preserve your art piece. The Art Vault takes care from transportation to storage and even insuring your art piece.

Another international body, called Via Mat Artcare, whose art storage is close to Zurich, is into preserving art for over 50 years now. With state of the art technologies, it provides services like art logistics, art transports, art storage, art packing and art fair logistics.

  • Poster, Print and an Original

Technology has made it possible for a common man to own a Picasso or a Van Gogh in a print form or a poster. But it can never be compared to the beauty of an original painting.

Not everyone can afford an original painting, but would still like to own it in some form. In such cases, one can buy a poster or a print. However, it is not a form of investment as it will not fetch a sizeable resale amount.






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