Blogs are massive resources of information from both inside and outside companies. Business people survive the world of blogging because they learn how and where to dig up information while protecting their own secrets. Although blogging can be risky world for businesses, there are several helpful tips that can help bring success to corporate blogging.
The Important of Blog Coaching
It is important to make sure the members of the communications team are coached and well-trained in blogging etiquette. In the past, this team was composed of a small group. However, with the advent of blogging, everyone who blogs at the company is spreading a specific message about the company.
People who handle the blogging for the company must be trained to avoid spilling any unnecessary or crucial information. If by accident, important information regarding the company has been disclosed, this can put the company under the watchful eyes of regulators and compromise your business.
Inappropriate leaks may lead to embarrassing revelations about the inner workings of the company and its staff and could provide your competitors with leverage. Although the usual action taken is to prevent employees from blogging, this can be a shortsighted decision.
Bloggers from within the company can easily relate and make contact with potential clients and even enhance the brand of the company, given the right blog coaching and training to ensure that their actions benefit the company image.
Why Fake Blogs Don’t Work
Several, if not all, companies are eager to establish one-on-one links with their consumers, though they are often hesitant to venture in the world of blogging. As a result, they set up fake blogs. Fake blogs are those created by the company’s marketing department in order to promote a product, brand or service using a fake name or character.
These kinds of blogs are risky, since several bloggers who are passionate about what they do view them as an insult to the bl0gging community, and no one can deny the fact that these blogs are very visible to the public.
Although there are no rules prohibiting a company from creating pseudo-blogs, the topic of creating one is always controversial. Keep in mind that when you choose to create a fake blog, you must do so with a full awareness of all the risks involved. Some creative and humorous fake blogs have become very popular with readers and the community they target.
Tracking Blog Mentions
Tracking your blog mentions is one of the easiest and most important tips to remember. It is important because even postings from small-time bloggers can be selected by search engines, strengthened by a well-known blogger and ultimately hit the mainstream.
Firstly, your company must search for the most influential blogger who writes about their products or services online. Remember to read the blogger’s updates everyday and perform an automated tracking of discussions. Try to establish a relationship with the blogger and offer them exclusive updates or products to review.
Walking The Public Relations Tightrope
Blogs have the ability to break down barriers between the company and its customers. It is important for businesses to take that into consideration and adjust their public relations strategy. There are several companies that start a blog in order to create customer loyalty and address their customers’ concerns and comments.
Relating to your customers is a vital factor in the survival of a business. Knowing what they think about your products or services can help enhance your company’s services.
Keeping Your Company’s Secrets
Be very careful about keeping proprietary information a secret at your company. Whether it is a list of projects for the following year or information about scandalous activities, there are several things that you must learn not to leak to your competitors or your readers.
Companies are increasingly sharing information to win new partners and generate new ideas in today’s marketplace. It is important to evaluate whether you can gain more out of sharing details about your company than keep them to yourself and plan your blog promotion strategy accordingly.
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