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Live Life (cell) with Impel
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| (Wednesday, 26 March 2008) Written by Rani |
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How would you like to make Life easier for your organization? Today the major hiccups are when you have a disorganized company. Structure of an organization is the key to its success, be it a small, medium or a large business in any field
Let me give you an example of an organization, Life cell, which is flourishing because they are so perfect in their customer relationship management (CRM). That makes a huge difference when your child’s future is in their hands. When you read this you might wonder the connection between an SFA product and a child's future.
Impel, the one stop CRM for SMBs from PK4 has helped Life cell reach their goal. Life cell is one of the pioneers in umbilical cord cell banking worldwide.
From a mere 6 centers they have reached up to 25 centers in India and the neighboring countries
Impel covers all of Life Cell’s needs for sales force automation, marketing and customer support.
With over 2 million children being born every year in India it has become absolutely essential to protect your child from ailments like
leukemia, stem cell disorders, inherited disorders like osteoporosis, B-Thalassemia, inherited metabolic disorders, abnormalities like Beta Thalassemia and Sickle cell disease, and other malignancies.
“Stem cells are a breakthrough in modern regenerative medicine. Their main potential lies in the ability to generate cells and tissues Stem cells can also be directed to differentiate into specific cell types, thereby offering the possibility of a renewable source of replacement cells and tissues - to treat diseases.”
Life Cell is India's first such private stem cell bank, where you can store the umbilical cord of your child for a fee, for future use.
The storage of stem cells is done at -196� Centigrade under liquid nitrogen.
Gaining the mind-share of key market influencers like gynecologists, educating key personal influencers like siblings and parents and following up effectively with the expectant parents - all of these and more go to making a successful prospect.
The company has tied up with a number of hospitals for future mothers to store their umbilical cord stem cells for future use. This is stored in the Private Stem Cell Bank of Life cell. Impel plays a major role in keeping track on the huge number of the expectant mothers daily and follows up the varied activities for as long as 21years.
Details of the individual mother and the storage of her cord blood is monitored to avoid any mix-up.
There is an option for the mother to even donate her umbilical cord stem cells which could be of immense help to various other children.
But you need to track all of that. And what does it involve?
Storage of Cord blood for the next 21 yrs needs to be monitored. Collection of cord blood as soon as the child is born, and this cord blood has to be transported to the lab within 24hours. Regular payments and storage fees have been effectively tracked. Impel provided the framework for accessing the browser, authentication, authorization, integration, reporting, scalability, etc. PK4’s Impel added specific product extensions for Life Cell to support custom work-flows and enhancements in existing functionality.
With huge amounts of prospect and lab data being generated daily, IMPEL has stood the test of time, continuing to deliver the same fast response time and high level of service as it grew functionally and in terms of user base.
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