If you’re serious about creating a personal brand for yourself, you must definitely create a bio page on your own domain. For instance, my bio page is at priyashah.com.
Because I publish so many blogs, I like to keep my bio page simple, with a list of my projects, books and websites, but yours can be more well-designed, with a showcase of your work and a blog.
Setting Up Your Personal Domain Name
Owning your personal domain brands you in a way that leaves no doubt in the mind of your audience. Preferably choose a domain name that is the same as your name.
Check online with a domain name registrar to find out whether your preferred name is available. If not keep trying other combinations until you succeed. Buy the domain name and get it registered by either the domain name registrar or through the host.
If your name is prone to misspelling, buy the domains corresponding to the common misspellings also and point them to the correct domain or your website. Buy the domain for at least 3 to 5 years so you don’t forget to renew it.
Avoid special characters like dashes whenever possible because people are less likely to remember to type them in. It is wise to include your middle name in the combination, to set you apart from others with similar names.
Let your name appear as it would in a resume. Don’t use your job/industry in your domain name. These things are bound to change with time but your domain name must remain the same.
Setting Up Your Bio Page
Choose a hosting service where you will point your domain. Your internet service provider may provide the service at a fee. Alternatively you can search online for other web hosting companies.
Depending on whether you want to host a simple web page or blog, buy a hosting package that offers the services you need. Propagation of a new domain name to the new host could take a day or so. Point it to the web host so that your bio page becomes operational.
The bio page is one of the most important pages of the site. This page defines you, and is most likely to attract the most attention. Writing about your topics of expertise might come easy, but not so when you are required to write about yourself.
As you write keep your audience in mind. A bio is not for building your ego, it is an unbiased way of informing your audience of your skills and expertise that they may need.
How To Write Your Personal Bio
Make sure you express clearly what sets you apart from the rest. Since there are many people in your field, what unique talents do you have to offer. If you have won an award or created a special innovation, be sure to indicate that.
Do not exaggerate your claims – be sure to remain credible. If possible, back up your claims with facts if the links are available. Be honest about what you have achieved without appearing to be bragging. Your work and accomplishments should speak for themselves. Keep your bio updated regularly with your latest achievements and publications.
Summarize your professional credits, but also include a sense of your philosophy, hobbies, interests and personality. Do not detail your bio as if it is a CV or resume. It must be interesting and tell your audience some personal things about you, such as whether you are married, have kids and where you live.
In learning how to create personal branding with your own domain and bio page, use fail-safe phrases like ‘March 2011’ as opposed to ‘March Last Year’. An up-to-date photo is a must-have. Finally do not forget to get a professional editor to go through your page and proofread it.
This is an excerpt from “Advantage YOU: Personal Branding Strategies For Career and Business Success” authored by Priya Florence Shah.
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