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3 Ways to Ensure Women Succeed in the Startup World

The legendary actress, Marilyn Monroe, once said, “Women who seek to be equal to men lack ambition.” Today, women have not only proved they are equal to men but have also excelled in every male-dominated field possible.

It’s no different for the startup world! Women have started businesses, getting a huge payoff and soaring to new heights. In light of this, let us look at three things women entrepreneurs must do well to ensure they succeed in the startup world.

1. Do the Math

Women may have a qualitative outlook on things, which is a good thing, but overlooking of the quantitative details may need improvement. Women must remind themselves that data, numbers and analysis are important in refining and improving business strategies.

Different elements of any business must be tested. It is important to leverage the internal data and translate them into business success. Analysis, facts, and figures (data) bring out a huge wealth of valuable insights which result in tangible outcomes.

Three ways to manage relevant data

  • Compile
  • Analyze
  • Communicate

Women or anyone involved in business must first understand the nature and scope of the business to explore the different areas of that venture. Then, you must make sure to make continuous improvements and innovations in it.

Women must make sure to get their statistics right so they keep can track their growth or regrowth and set the right business expectations.

You must not neglect market-related or customer-related data and statistics. This is important to know where a particular business service or product stands in the market.

Next, you must never overlook data on competition and what they offer. This will help you set prices competitively, create marketing strategies, take advantage of the competitor’s weakness and improve your business performance.

The target audience needs to be targeted based on the customer needs and insights, again bringing to mind the importance of doing the math and studying the stats and making business plans accordingly.

You cannot afford to ignore data. It is important to get the numbers right and concentrate on projections and inferences as this will help to measure growth and give a better focus on your business.

2. Dream Big

In general, women are content with success in little things like doing a home-based job well or setting up a business on a small scale whereas men may seem to conquer the world. As a woman, sometimes you need to just go with your gut. It could mean taking a step with a leap of faith.

If a woman wants to succeed in what is predominantly perceived as a man’s world, she needs to raise the stakes and play it big! It is important to take up the leadership role by presenting decisiveness and confidence.

Sometimes the decisions may not be 100 percent effective but it is required to take such risky steps for the business. However, there is a limit to risk-taking.

To name a few types of risks relevant to startups, you have product risks, market risks, calculative risks, team risks and execution of strategy risks. This must not stop you from taking any substantial steps.

If and when disaster strikes, a disciplined way to identify and mitigate the risk will help to meet the odds. This will increase the likelihood of success. Thus, the key is to venture out, evaluating risks involved, and not being afraid to pivot.

3. Be Your Authentic Self

By choosing to be our most authentic and loving self, we leave a trail of magic everywhere we go.”- Emmanuel.

Never forget that women bring unique qualities and strengths to their workplaces and professions. You must never try to emulate men you see as peers or your competition.

Being you, fearlessly, is one of the key elements women need to achieve success.

Women must focus on being a powerful influence and impact to the lives around. You must simply embrace the woman you are – authentic and unique.

There will be times of crisis when you will look inward and question your confidence and your decisions when you will feel inferior (to those around) or insufficient in yourself.

Doubts creeps in. Yet, during these times, you need to remove the mask and be your authentic self and focus on your goals.

In a world that is changing but still is male dominated at many levels, women must focus on utilizing their strengths, especially in those areas where women in general have an advantage over men – negotiation skills, communication, presentation skills and so on.

Six techniques to be you:

  • Remove the expectation mask which is put on to impress people around.
  • Be fearless, converting your fears into areas of growth.
  • Follow your intuition and listen to your inner voice.
  • Avoid imitation and create your own ideas.
  • Pay attention and observe every moment.
  • Express every move with confidence.

Women must not follow others but create their own path.

Every person is born different and so, each one has his or her own story. Women must be courageous enough to make their own story.

A woman’s perseverance and unique talents can make her a force to reckon with in the world of business.

So, the message to every woman out there is this: Dream Big, set out to achieve your dream, believe in yourself, be yourself, play it big, play it right and never give up!

Author Bio:

Being a writer at Topaussie review, Alice Clarke has an experience in a startup world. You may find her on Facebook.     

Catherine Black Book

5 Best Entrepreneur Books To Help You Succeed In Business

By Ali Brown

Whether you’re on a plane, the beach, or lounging in your hammock this summer, it’s a good time to enjoy some inspiring books written by and for ambitious entrepreneurs. Here’s my list of a few recommended reads for you to dig into during your downtime.

1. Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way by Sir Richard Branson

This one’s my favorite since you know I just returned from meeting with this amazing entrepreneur in a small group on his private island! His fun and feisty autobiography will give you a glimpse inside the head of one of the true mavericks of the business world. Branson’s stories will shock you, while reminding you to take risks in your life and your business, and never forget to enjoy the ride.

2. The 4-Hour Workweek by Timothy Ferriss

This book became an overnight success when it was first introduced because of the unconventional “mobile lifestyle” it recommended. The four sections—define, eliminate, automate, and liberate—show you how to streamline your life and your business. I love it because it’s chock-full of information on how to think like a true lifestyle entrepreneur.

3. Think and Grow Rich by Napoleon Hill

Napoleon Hill was called upon by Andrew Carnegie—one of the America’s billionaires—to interview the most successful businessmen of their time, and find out what took them to the top. Hill discovered 13 common keys to success, all of which can be learned. Whether it’s my first time reading it, or my fourteenth, I’m always surprised I gain a new insight with every read.

4. The Success Principles(TM): How to Get from Where You Are to Where You Want to Be by Jack Canfield

I love Jack, and this book is chock full of simple, timeless principles that anyone can use to move forward in their business, career, and life. It’s a great coaching refresher for yourself and your clients. No matter what your professional circumstance, this book will help you increase your confidence, tackle daily personal and professional challenges, and most importantly, live with passion and purpose.

5. Basic Black: The Essential Guide for Getting Ahead at Work (and in Life) by Cathie Black

Don’t mess with this gal! As president of Hearst Magazines (Cosmopolitan, Esquire, Harper’s Bazaar, and O), Cathie knows how to navigate competitive environments. While it’s not geared toward entrepreneurs, I loved her advice on getting to the top, handling setbacks, playing the corporate politics game, and more.

2011 Ali International, LLC

Entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at www.AliBrown.com