Freelance Copywriting Jobs: 5 Steps To Start Your Copywriting Career

Freelance Copywriting Jobs: 5 Steps To Start Your Copywriting Career
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Want a freelance copywriting job offering creative copywriting services? It’s time to do a copywriting course and launch your freelance copywriting career.

Copywriting services have become a growing industry since the surge of the information technology revolution. Not everyone has the talent to string words into a form that readers and customers love, so good copywriters are in great demand.

What is copywriting and how can you get freelance copywriting jobs? Copywriting is the art and science of writing compelling marketing messages that cause readers to act on them.

5 Steps To Start Your Own Copywriting Agency

Want a freelance copywriting job offering creative copywriting services? It’s time to do a copywriting course and launch your freelance copywriting career.

1. Develop Your Copywriting Skills

If you don’t have the information and experience you need to practice as a copywriter, spend some time and invest in learning the trade.

To get a job as a freelance copywriter or start a copywriting career, you need to learn copywriting skills, copywriting tips and copywriting techniques used by world-famous copywriters and advertising gurus.

In order to create good copywriting messages for your clients, you need to learn different types of copywriting such as copywriting headlines, email copywriting, sales copywriting, social media copywriting and more.

The best way to do this is to take a creative copywriting course that teaches copywriting for beginners. As a freelance copywriter, you also need to take copywriting inspiration from a copywriting swipe file you can refer to whenever you need copywriting examples of the advertising greats.

Your educational background does not matter if you have a natural talent for writing but the quality of your writing will reflect on your completed projects. If you would like to become an expert copywriter in a specific field, you need to get proper training.

For instance, if you want to write about topics such as legal studies, training will help greatly, especially if the issues you write about are sensitive and needs a touch of professionalism.

There are many excellent freelance writing courses available online where you can be certified by agencies as a good copywriter, or if not you can study the trade by yourself.

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2. Create Your Copywriting Website and Portfolio

As a freelance copywriter, you need to build a writer platform and copywriting portfolio to show your clients the kind of work you’ve done in your freelance copywriting business. A website and blog can give even an inexperienced writer the visibility you need and an advantage in a tough job market.

In addition, you need to build an online brand and have an online presence so your clients can keep in touch, network with you and make quick transactions. Your first step to building a portfolio is to write a professional resume detailing your copywriting skills and update your LinkedIn profile.

Emphasize any knowledge, background, credentials and experience (if any) you have and learn how to optimize your LinkedIn profile and leverage LinkedIn for career and business success.

Since some highly paid copywriting fields, such as writing direct-response copy, are all about marketing services and products, so mention the results you’ve managed to create thanks to your copywriting training.

If you don’t have credentials as a copywriter, then just emphasize the copywriting courses or training you have gone through.

freelance copywriting agency

3. Create a Productive Work Environment

You don’t need a lot of money to get freelance copywriting jobs. All you need are a quality computer with a speedy internet connection, printer and computer peripherals that will help you keep your focus on your writing.

But if you’re serious about offering your copywriting services to clients, either as a professional copywriter or a freelance writer, you need to set up your home office and prepare yourself to write, write and write.

You also need to have a business email address where your clients can contact you, aside from your personal email. This will help you keep business and private emails separate, and also present a professional look to your business.

You can find many online writing software tools with built-in grammar and style checking to make sure you’re always sending top quality work to your clients.

4. Look For Jobs Online

When you want to set up a freelance copywriting agency, understand that most copywriting projects are part-time and can be done from home.

Online freelance sites, such as Upwork, post freelance jobs many of which require copywriting services. Subscribe to their alerts to get notifications of new job listings.

5. Ask For Referrals

After your first successful project for your client, ask them to pass on your information to other possible clients that they can refer to you. You can even create an affiliate program or referral system offering incentives as a bonus to your clients refer new clients to you.

Lastly, don’t spend too much time and money creating your writer website, buying equipment and setting up your business, all at the cost of looking for new business and servicing your existing customers.

It’s good to be prepared, but most of these tasks can be outsourced for a small amount. As a professional copywriter, you want to devote most of your time to your projects, such as writing your first sales letter or website copy.

Author bio:

Priya Florence Shah is the Group Editor at SHEROES and author of Devi2Diva, an emotional self-care book for women.

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