Are you frustrated with not being taken seriously as a coach, consultant or service provider? Are you looking for ways to make people sit up and see you as the “go-to” person in your industry?
As a service provider or a consultant, you will be greatly appreciated by your clients or colleagues. But if you do not brand yourself as an expert, you’ll be wasting your time trying to get an edge over your competitors.
Becoming an expert in your chosen field is the best way to create the maximum amount of success in your business. Becoming the leading authority in your field can help you do that.
Why Becoming An Expert Is So Important
People want to learn from an expert. Or else, why would anyone come to you? As an expert, you can grow your brand in the eyes of your customers.
In every domain, there are people trying to get into business and make money from sales. But the top authorities in their field are the best examples of the experts that you want to be like.
They’ve studied their topic in detail, created results for their clients, and have done whatever it took in order to achieve success.
No matter what industry you’re in, you need to position yourself as an expert and learn everything you need to create results for your clients before you can expect to be successful.
People will look at you as a trusted resource with the right expertise to help them out and provide the solutions they need. In your industry, as long as you know people who need your help, you can achieve long term success.
An expert is somebody who can easily turn readers into sales because of the trust and authority they have established in the eyes of their customers.
The hard part is actually establishing yourself as an expert. This article outlines 5 steps to help you achieve fame and recognition as an expert and authority.
1. Build Your Online Branding Platform
If you have a service to offer and someone goes to Google looking for what you have, then Google wants them to find you.
So make sure you have a significant digital footprint and an excellent online brand. Create a fast-loading, mobile-friendly and search engine-friendly website that attracts clients like a magnet and keeps them engaged.
Invest the time and effort to build a great website to present to potential clients. If you don’t know how to build your own website, you can hire someone to build it for you or learn how to do it yourself.
In my 21 Days To A World-Class Personal Branding Platform course, you’ll get a step-by-step road map to take you from no digital footprint at all to a well-established online presence.
You also need to engage with your potential clients via social networks, post consistently and offer useful advice to help them solve their problems. Grow your website traffic and promote it with blogging, SEO and paid advertising.
2. Publish a Blog
By publishing on blogs on articles of interest to your target audience on a regular basis, you can establish yourself and your business as an expert in your niche.
Blogs can help you brand yourself in a cost-effective way. Once your blog gets an expert status, you will get more traffic and higher rankings in Google and other search engines.
Blogging also helps you build trust with your customers as they consider your blog as a source of information when they need answers to their problems. It positions you as a reliable and customer-oriented expert who cares about their customers.
Get access to my Free How To Blog 101 Course & WordPress Setup Step-By-Step Videos that will show you how to get your blog up and running in a weekend.
3. Write a Book
Have you ever noticed that many of the most popular authors, especially in the business niche, have coaching programs or services that deliver what their books teach?
That’s not by accident! Most authors don’t make a lot of money on their books – they make it on the upsell to their program that happens AFTER the initial product is delivered.
Unless you’re a bestselling author, you should think of books as simply a branding tool, a lead-magnet to build a list or an expensive business card.
This is why creating your own information products, like books and courses, is a very good way to sell your services. In this Free Audio on Becoming a Published Author you’ll get 12 insights into writing, promoting, and launching a book.
4. Speak In Public
Public speaking in your industry forums and in general forums and conferences will also show others that you know exactly what you’re doing. Anybody who does public speaking automatically demonstrates expert status to others in their field.
Learning how to be an expert in any industry takes time and hard work. You need to make sure that you spend several weeks to months learning about your industry.
Once you know what you need to know, build your online presence and start doing some public speaking. Then you’ll start to be recognized as an expert in the industry, and people will look at you as a trusted resource to turn to when they need the services you offer.
5. Work The Media
Media interviews where you’re asked to answer questions about your background, experience, expertise in the industry, and how you can help others, are a powerful way to become famous, get recognition and build expert status in your field.
Usually, they’re all very basic questions, but they can help you gain a great deal of attention on news websites or blogs. You can link to these interviews for visitors on your website to showcase your expert status and media coverage.
Whether they come in the form of a print interview or are caught on video, they’re an amazing way to get a third-party endorsement. The best way to create the kind of buzz you want to attract is by sending out a press release on your own.
You can send out a press release by writing it yourself or get a professional writer to write about your newsworthy achievements. Download a free press release template that you can use for any industry.
Journalists are always looking for experts they can quote in articles and will contact you if you let them know that you’re willing to be quoted as an expert in your industry.
Send them your media kit with your expertise, along with press releases, social media links and books that you’ve published. The free Speak in Sound Bites webinar will give you simple steps to craft your signature sound bites and surefire strategies to become a media darling.
I hope you’ve enjoyed these steps to achieve fame and recognition as an expert and authority in your field. Now put them to use and start building expert status for yourself and your business.
Priya Florence Shah is the publisher of Naaree.com and the Co-founder of BlogBrandz Digital LLP. Download her free eBook, Be The Expert, and learn how to establish trust and authority, set yourself apart from your competitors, and easily convert readers into customers.
Disclosure: This blog contains affiliate or sponsored links. For more information, read our disclosure.
Powered by Facebook Comments