Digital marketing is a high-income skill that will allow you to make a lot of money serving clients and customers who want to build online visibility and branding.
For those interested in starting a career in digital marketing in India, it can be very confusing to sift through the number of courses out there and figure out which one to choose and how much will a digital marketing course cost.
What most people don’t realize is that there are a number of completely free digital marketing courses that will give you the knowledge and skills required to start your digital marketing career.
Even better, many of these courses offer free digital marketing certification that you can add to your resume and LinkedIn profile.
Whether you ’re looking to learn a certain aspect of digital marketing to grow your business or need digital marketing accreditation to get a work-from-home job, I’ve compiled a list of some of the best digital marketing courses online, all of which are free and cost nothing.
So would you like to learn how to learn digital marketing free and figure out whether you’re really cut out for a digital marketing career, without spending any digital marketing course fees?
13+ Courses To Learn Digital Marketing Online Free
You can do free online marketing courses with certificates that will give you a digital marketing qualification to help you get a job or work from home in India.
From digital marketing courses for beginners to advanced digital marketing courses, this list of the best online digital marketing courses will help you learn digital marketing online free.
Have you been searching all over YouTube trying to learn how to set up your blog on WordPress? This course requires free signup to access a series of WordPress setup step-by-step videos that will teach you how to set up a WordPress blog in a weekend.
You’ll also get my How To Blog 101 PDF and access to a Private Facebook Group where you’ll get free coaching, support and guidance to grow your blog and make money as a blogger. This course sells for $47, but you get it free just for signing up.
Website traffic is the lifeblood of the internet. Learn traffic generation and conversion strategies from a true master in this Mass Traffic & Conversions’ Masterclass taught by Vick Strizheus.
In this private, 1-hour webinar, Vick will give you access to his traffic and conversions blueprint that allowed him to get 551,219 visitors in 1 day and show you how to get massive traffic and build a hyper-responsive list.
This free online marketing course will show you how to power your business with remarkable content, and access free tools to grow your business and your career.
Stay up-to-date on the latest content marketing best practices and research. Learn how to develop a content strategy for your marketing team that delivers quantifiable business results.
This course will also give you a globally recognized digital marketing certificate online you can showcase on your resume and LinkedIn profile for free.
Free List Building Courses
Your list of customers and prospects is your biggest asset in business, and the strategies you’ll discover here on how to build that list can be worth millions of dollars for your company.
Presented by Vick Strizheus, this program will open your eyes on how to position yourself in marketing so that list building becomes effortless and fun.
Learn how to build a massive list of subscribers that you can communicate with and who will be eager to buy from you. In this program, you’ll be introduced to specific strategies for building, cultivating and monetizing your list.
Another free list-building course you can take is GetResponse University’s exclusive List Building Program that will help you start growing your email list from day one.
Free Email Marketing Courses
If email marketing is your weak spot and you want to get really good at it, here are three completely free email marketing guides that will help you create compelling newsletters that get opened, read, and clicked.
Need to simplify email marketing and learn where to start and what really matters most? This free eBook from Convertkit has its best practices, advice, and some advanced strategies.
You’ll learn how to write emails that make people want to read and buy, get ideas for what to write, and a step-by-step tutorial to get your email writing system set up in 24-hours.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.
Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock the potential for your business?
Join Buffer Social Media Strategist Brian Peters for an engaging and friendly class on the essentials of social media advertising on the Skillshare platform.
This is a one-of-a-kind, tactical class that will take you from “zero to sixty,” giving you the confidence to make decisions that set you up for success.
Learn how to attract more clients, get more sales, and grow your business using Facebook video ads. In this program, you’ll learn how to crush it with Facebook video ads. Adrian Morrison, the master of Facebook advertising reveals his strategies for selling millions of dollars worth of products using Facebook ads.
Whether you’re doing internet marketing, e-commerce, B2B, B2C sales, or selling anything really, this program will open your eyes to what’s possible when you start implementing proper Facebook advertising strategies in your marketing.
Free Search Engine Optimization (SEO) Courses
Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. These 3 completely free SEO courses will help you learn SEO skills to get targeted website traffic.
This introductory SEO training from Hubspot will teach you how to build a Search Engine Optimization (SEO) strategy for your business, how to build links to your website, how to use blogging for SEO, and much more.
Learn SEO tips and tricks in this SEO training course from Moz’s Rand Fishkin. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Rand is a very engaging and entertaining teacher and one of the best people to simplify complex SEO concepts and make them understandable to beginners.
Ahrefs is a specialized SEO tool for building links to your website. It can be overwhelming to a newcomer. Once you complete Rand’s SEO course, take your SEO skills to the next level with this free link-building course from Ahrefs.
Can’t figure out Pinterest? You’re not alone. As a social media marketer, I had a hard time understanding how to use Pinterest, too. So I put my head down and figured out how to use it. If you’re a blogger or have an online business, you need Pinterest marketing.
Download my Pinterest Marketing Guide PDF, a guide to getting started on Pinterest, and learn how to use Pinterest the right way. You’ll get Pinterest Tips that even the Gurus are not teaching.
Free Instagram Courses
With over 1 billion monthly users, Instagram is now one of the biggest networks in the world today and growing rapidly. Understanding how to build an audience, leverage the network, and monetize it for business is a skill every marketer ought to learn.
These 2 free online social media courses for Instagram will teach you exactly how to do that.
Learn the secrets and strategies of the biggest influencers on how to build and monetize a large audience on Instagram.
In this program, one of Instagram’s biggest influencers – Tim Karsliyev (owner of @dailydose and several other mega accounts) shares his strategies and secrets on how to win on Instagram.
You’ll learn strategies and get solid ideas on how to build, grow, and monetize your Instagram account for personal or business use.
In this free 45 minute Instagram Stories course, you’ll learn how to design beautiful stories, how to use the newest features, and how to optimize your stories for more followers, sales, and traffic.
You’ll also learn about the latest and greatest Instagram Stories features, how to use them to your advantage and how to design beautiful content that will keep your followers coming back for more.
Learn how to make a full-time income as an online content creator. Signup and get The Full-Time Creator checklist PDF and access to their personal library for all your course creation needs.
The Full-time Creator is a free, 4-part Masterclass that’s perfect for you if you’re a creator, blogger, coach, expert, author, consultant, influencer, hobbyist, offline trainer, who wants to create a profitable online course, using the knowledge they already have.
Follow the four key steps to help you build a solid foundation and create a full-time income from your content. Transitioning to a full-time creator puts the freedom into your hands, allowing you to build your business and see massive growth month after month.
Pay-Per-Click (PPC) Marketing Courses
For those who want to learn about Pay-Per-Click Marketing strategies like Google Adwords, both Google and keyword tool provider, Wordstream, offer free PPC courses that teach you how to use Google Ads.
You can access these free digital advertising courses below:
Learn pay-per-click marketing for free with WordStream
Learn about Google Ads fundamentals, display, search, video, mobile and more.
Google’s free digital marketing courses are delivered via the Primer app – a fast, easy way to learn business and marketing skills. There are a lot of useful, bite-sized digital marketing courses on the app.
Its jargon-free lessons are designed for time-crunched business owners and ambitious professionals who want to stay competitive in today’s ever-changing digital world. Those who prefer to access their lessons on the desktop can use Google’s Digital Garage instead.
I hope you found this list of free digital marketing courses useful. Of course, just because there are no fees doesn’t mean these digital marketing courses are not good. All of them are short courses that offer excellent information on one or more aspect of digital marketing.
If you learn and apply the techniques taught in these free digital marketing courses online, you’ll get a great head start in your digital marketing career and get some digital marketing certifications for India to boot.
Digital Marketing Certification Courses
Once you have completed these free courses and got your free digital marketing certification, you may want to do some digital marketing accredited courses to advance your knowledge of this constantly changing field.
Although you can do cheap digital marketing courses from Udemy, I must warn you that many of these are not updated regularly. In this case, cheap can prove to be costly, especially if you do a cheap digital marketing course that has outdated or inaccurate information.
As the field of digital marketing changes every day, the only way to stay updated is by constantly upgrading your skills and digital marketing education. If you decide to do the best online digital marketing courses, here are some digital marketing certification courses you can opt for:
The digital marketing specialist masters course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing.
This is a complete digital marketing course that will help you fast-track your career in digital marketing with practical training you can apply on the job. It is the best digital marketing course I have seen online. Click here for the digital marketing course details.
The Coursera Digital Marketing Course will teach you how to drive customer behaviour online. This Specialization has 6 Courses followed by the Capstone, which is the culminating project.
Every Specialization includes a hands-on project. This digital marketing certificate program requires you to successfully finish the project(s) to complete the Specialization and earn your certificate.
When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network. Click here to read the digital marketing course outline.
If you are not a fan of digital marketing online training and prefer a live class with a personal instructor to study digital marketing, you can find digital marketing classes in Pune, Mumbai, Delhi, Bangalore, or in your own city. You might even be able to find some of the best digital marketing courses in India this way.
But for those who are curious about this career and don’t want to pay for professional digital marketing certification courses just yet, these free online digital marketing courses will help you learn digital marketing online and kick start your career as a digital marketing professional in India.
About the author:
Priya Florence Shah is the publisher of Naaree.com and offers career coaching services for work-from-home and stay-at-home moms. Book a career coaching session with her for work-from-home career advice and learn about work-from-home career options in India.
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