Digital marketing is a high-income skill that will allow you to make a lot of money serving clients and customers who want to build online visibility and branding.
For those interested in starting a career in digital marketing in India, it can be very confusing to sift through the number of courses out there and figure out which one to choose and how much will a digital marketing course cost.
What most people don’t realize is that there are a number of completely free digital marketing courses that will give you the knowledge and skills required to start your digital marketing career.
Even better, many of these courses offer free digital marketing certification that you can add to your resume and LinkedIn profile.
Whether you ’re looking to learn a certain aspect of digital marketing to grow your business or need digital marketing accreditation to get a work-from-home job, I’ve compiled a list of some of the best digital marketing courses online, all of which are free and cost nothing.
So would you like to learn how to learn digital marketing free and figure out whether you’re really cut out for a digital marketing career, without spending any digital marketing course fees?
25+ Courses To Learn Digital Marketing Online Free
You can do free online marketing courses with certificates that will give you a digital marketing qualification to help you get a job or work from home in India.
From digital marketing courses for beginners to advanced digital marketing courses, this list of the best online digital marketing courses will help you learn digital marketing online free.
Free Online Branding eBooks
Are you looking for ways to make people sit up and see you as the “go-to” person in your industry? Learn how to be seen as an expert so you can establish trust and authority, set yourself apart from your competitors, and easily convert readers into customers.
This free personal branding worksheet will help you write a personal brand statement and create a brand identity that reflects your authentic brand values. Download this free personal branding worksheet and learn about a 21-day step-by-step game plan to build a world-class personal branding platform.
Free Website or Blog Setup Courses
Have you been searching all over YouTube trying to learn how to set up your blog on WordPress? This course requires free signup to access a series of WordPress setup step-by-step videos that will teach you how to set up a WordPress blog in a weekend.
You’ll also get my How To Blog 101 PDF and access to a Private Facebook Group where you’ll get free coaching, support and guidance to grow your blog and make money as a blogger. This course sells for $47, but you get it free just for signing up.
This course is from Alex Nerney and Lauren McManus, co-founders of TWO successful blogs that earn over $1 million a year! They went from former personal trainer and CPA to world-travelling-full-time bloggers, and they’re going to walk you through how to start your own successful blog in just 7 days!
Create a website that converts (and actually have fun making it). Take control of your marketing when you learn how to make (and update) your own website – all without the tech headaches of WordPress. This 9-module video course will empower you to take control of the creation of your first or next website. Click here to sign up.
In this Rapid Landing Page Building mini-course, you’ll discover:
- Why “rapid implementation” is one of the most important principles for making an online business successful.
- How to create a list building an opt-in page in less than 11 minutes and 17 seconds.
- The 8 elements you need to create a persuasive sales page.
- The 4 practical steps that ensure your landing pages (and with them, your business) grow more effective over time.
- Check out the training, implement these powerful concepts and you’ll benefit from them right away.
Free Content Marketing Courses
Learn how to create a content marketing plan that grows your business instead of sucking up your time. This 9-Part tutorial will cover:
- The two things most people do wrong with the content
- Benefits of content creation
- Before you begin – cornerstones to your content marketing
- How to plan your content
- Types of content you can create: think outside the box
- Coming up with content topics
- How to create your content
- Getting results: adding persuasion to your content
- Distributing and publishing your content
You’ll receive the exclusive Elite Writer’s Lab Content Planning Worksheet and ongoing publishing strategies, so you can put what you learn into action right away.
This free online marketing course will show you how to power your business with remarkable content, and access free tools to grow your business and your career.
Stay up-to-date on the latest content marketing best practices and research. Learn how to develop a content strategy for your marketing team that delivers quantifiable business results.
This course will also give you a globally recognized digital marketing certificate online you can showcase on your resume and LinkedIn profile for free.
Free Email Marketing & List Building Courses
If email marketing & list-building is your weak spot and you want to get really good at it, here are some free email marketing guides that will help you create compelling newsletters that get opened, read, and clicked.
Learn how to do email marketing the right way in this free email marketing course for beginners. Get access to free email marketing tutorials to grow your list.
Signup for this free email marketing for beginners course, and learn everything you need to know about creating and running a successful email marketing campaign.
Need to simplify email marketing and learn where to start and what really matters most? This free eBook from Convertkit has its best practices, advice, and some advanced strategies.
You’ll learn how to write emails that make people want to read and buy, get ideas for what to write, and a step-by-step tutorial to get your email writing system set up in 24-hours.
Learn how to build a massive list of subscribers that you can communicate with and who will be eager to buy from you. In this program, you’ll be introduced to specific strategies for building, cultivating and monetizing your list.
Your list of customers and prospects is your biggest asset in business, and the strategies you’ll discover here on how to build that list can be worth millions of dollars for your company. Enrol now and get instant access!
I love Kevin David’s training webinars! In this free training, he shows us how to earn consistent predictable income from a little-known Facebook ads loophole using the ‘Bridge’ technique without any marketing experience, technical skill, or money to get started.
Social media advertising is one of the most powerful ways to connect with customers and drive marketing impact. Are you ready to unlock the potential for your business?
Join Buffer Social Media Strategist Brian Peters for an engaging and friendly class on the essentials of social media advertising on the Skillshare platform.
This is a one-of-a-kind, tactical class that will take you from “zero to sixty,” giving you the confidence to make decisions that set you up for success.
Free Search Engine Optimization (SEO) Courses
Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. These 3 completely free SEO courses will help you learn SEO skills to get targeted website traffic.
Learn SEO tips and tricks in this SEO training course from Moz’s Rand Fishkin. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Rand is a very engaging and entertaining teacher and one of the best people to simplify complex SEO concepts and make them understandable to beginners.
This introductory SEO training from Hubspot will teach you how to build a Search Engine Optimization (SEO) strategy for your business, how to build links to your website, how to use blogging for SEO, and much more.
Ahrefs is a specialized SEO tool for building links to your website. It can be overwhelming to a newcomer. Once you complete Rand’s SEO course, take your SEO skills to the next level with this free link-building course from Ahrefs.
Free Pinterest Marketing Courses
If you’re a blogger or have an online business, you need Pinterest marketing. Access this free Pinterest Training Course for Bloggers and learn how to use Pinterest the right way. You’ll get Pinterest Tips that even the Gurus are not teaching.
Free Instagram Courses
Thinking about adding Instagram to your digital marketing strategy? With over 1 billion monthly users, Instagram is now one of the biggest networks in the world today and growing rapidly.
Understanding how to build an audience on Instagram, leverage the network, and monetize it for business is a skill every marketer ought to learn.
Learn the secrets and strategies of the biggest influencers on how to build and monetize a large audience on Instagram!
Check out this free Instagram 101 Webinar from Tailwind’s resident Instagram Expert, Rebekah Radice. She’ll teach you everything you need to know about how you too can become an Instagram Master.
With over 1 billion monthly users, Instagram is now one of the biggest networks in the world today and growing rapidly. Understanding how to build an audience, leverage the network, and monetize it for business is a skill every marketer ought to learn.
In this free 45 minute Instagram Stories course, you’ll learn how to design beautiful stories, how to use the newest features, and how to optimize your stories for more followers, sales, and traffic.
You’ll also learn about the latest and greatest Instagram Stories features, how to use them to your advantage and how to design beautiful content that will keep your followers coming back for more.
Free Course Creation Tutorials
Learn how to make an income from online tutoring jobs or from creating your own online courses. Are you tired of earning too little as a teacher, expert or coach?
So many teachers are discovering that they can earn much more online than they ever could teaching in a school or college. Wouldn’t you love to know how to start YOUR lucrative career as an online tutor?
Access my Free Course, How To Make Money From Online Tutoring, and learn how. As an online tutor, you can work anywhere, anytime, and however much YOU want, from the comfort of home or anywhere in the world. You’ll enjoy the kind of freedom, lifestyle and earning ability that few teachers have.
Find out how to turn what you already know into income using a loophole to profit from a “hidden” $355-million-dollar-per-day industry. And NO, you don’t have to be an expert, have a business, or have any experience creating digital courses.
Join Teachable Live 2019, a free online conference for aspiring creators to supercharge their income & impact. Learn how to teach others what you know, so that you can have more freedom and grow your business by creating your own online course.
If you’re ready to create a course that matters, enrol your first students, and earn an income (full time, or on the side) by teaching what you know, then watch Teachable’s free online conference.
Free Google Adwords PPC Courses
For those who want to learn about Pay-Per-Click Marketing strategies like Google Adwords, both Google and keyword tool provider, Wordstream, offer free PPC courses that teach you how to use Google Ads.
You can access these free digital advertising courses below:
Learn pay-per-click marketing for free with WordStream
Learn about Google Ads fundamentals, display, search, video, mobile and more.
Free Sales Conversion Course
In this program, you’ll learn exactly how to create offers that will literally be irresistible to your target audience. Dustin Mathews, co-founder of Speaking Empire breaks down step-by-step how to engineer an irresistible offer for your product or service.
All successful infomercials and marketing campaigns incorporate many of the same strategies you’re about to learn in this program. This is a must-learn skill for any entrepreneur, marketer, or a business owner. Apply this in your business and watch your sales soar.
Vick Strizheus is teaching a FREE Mass Traffic & Conversions Masterclass based on his world-class, traffic generation program that teaches you how to get unlimited amounts of laser-targeted traffic to any website, any promotion, any company, anytime, virtually on-demand. Signup for the FREE Masterclass now.
Free Ecommerce Business Courses
29. ECOM Secrets
In this short program, you’ll be introduced to a whole different world of doing e-commerce. You’ll discover and learn strategies that will help you win in the business of e-commerce, separate yourself from the competition, build real brands, and play the game like a pro.
Shubham’s approach to doing e-commerce is totally different from what is being propagated by other so-called “Ecom gurus”. You’ll discover why drop-shipping should be avoided and how to build a real Ecom business – the one you can pass down to your kids and grandkids.
Free Video Marketing Mini-Course & PDF
Are you an introvert who doesn’t enjoy being in the limelight but understands the benefits of video marketing? Would you like to add the power of video marketing to your online marketing plan?
Sign up to download a Free “Video Marketing for Shy People” PDF, and access a free mini-course on video marketing. Learn how to use the power of video marketing to build your authority, brand and influence.
Free Affiliate Marketing Courses
Vick Strizheus shows you how he went from zero to making $11,506 per day in affiliate marketing and how you can model this blueprint to start and grow your own highly successful affiliate marketing business, step-by-step.
This Free Affiliate Marketing Training Series shows aspiring entrepreneurs how to leverage paid traffic to create an affiliate marketing-based business. John Crestani used a proven step-by-step system to generate $1.5M in 5 months without a product and he’ll show you exactly how. He’s going to showcase how he can profit in ANY niche with Ads… and how you can too. Watch the free workshop now.
Google’s Primer App
Google’s free digital marketing courses are delivered via the Primer app – a fast, easy way to learn business and marketing skills. There are a lot of useful, bite-sized digital marketing courses on the app.
Its jargon-free lessons are designed for time-crunched business owners and ambitious professionals who want to stay competitive in today’s ever-changing digital world. Those who prefer to access their lessons on the desktop can use Google’s Digital Garage instead.
I hope you found this list of free digital marketing courses useful. Of course, just because there are no fees doesn’t mean these digital marketing courses are not good. All of them are short courses that offer excellent information on one or more aspect of digital marketing.
If you learn and apply the techniques taught in these free digital marketing courses online, you’ll get a great head start in your digital marketing career and get some digital marketing certifications for India to boot.
Digital Marketing Certification Courses
Once you have completed these free courses and got your free digital marketing certification, you may want to do some digital marketing accredited courses to advance your knowledge of this constantly changing field.
Although you can do cheap digital marketing courses from Udemy, I must warn you that many of these are not updated regularly. In this case, cheap can prove to be costly, especially if you do a cheap digital marketing course that has outdated or inaccurate information.
As the field of digital marketing changes every day, the only way to stay updated is by constantly upgrading your skills and digital marketing education. If you decide to do the best online digital marketing courses, here are some digital marketing certification courses you can opt for:
The digital marketing specialist masters course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing.
This is a complete digital marketing course that will help you fast-track your career in digital marketing with practical training you can apply on the job. It is the best digital marketing course I have seen online. Click here for the digital marketing course details.
Specialized Digital Marketing Courses
This course is designed to walk you step-by-step through the process of creating massively compelling profitable ads and engagement for your brand. Here’s what you’ll learn in Sourav Jain’s Facebook Marketing Masterclass Course:
- Facebook Lead Generation
- Instagram Marketing
- Facebook Messenger Marketing
- Landing Page Optimisation
Learn how to automate your entire selling process and set up your chatbots so they do all selling with your customers. Get started with this Complete Facebook Marketing Mastercourse today.
Learn how to start a successful blog and make money from it! This course covers a number of ways to make money blogging for beginners.
You’ll learn how to earn money from affiliate marketing and Google Adsense, as well as ways to create passive income. You’ll learn how to start a successful blog with WordPress and make money from it fast.
If you’re committed to learning how to make a blog on WordPress and make money from it, you should also get the Advanced Blogger Profits course.
You’ll get access to these courses to help you cut short your learning curve and make money blogging fast. If you’ve been struggling to make money with your blog, this course will show you how to finally make money blogging.
When you have a personal brand, you become irreplaceable! Your personal brand tells everybody about your unique characteristics and positions you in their mind, just like a product or service.
In this course, you’ll get a 21-day step-by-step game plan to build a world-class personal branding platform, with a step-by-step road map to take you from no digital footprint at all to have a well-established online presence.
Download a free personal branding worksheet to help you write a personal brand statement and create a brand identity that reflects your authentic brand values.
There’s no better way to earn money and make a difference than with your own transformational coaching business!
As a personal or professional life coach you can help your clients transform their lives and their relationships. As an online small business or entrepreneur coach, you can help your clients boost their business sales and profits.
But it’s not easy if to start a coaching business from scratch. You need to brand yourself, design coaching packages and market them, as well as serve your clients. This course on setting up a coaching business will help you do that.
Get the How To Start A Coaching Business From Scratch course and learn how to sell high-ticket coaching services. Along with the course, you also get a number of bonus courses worth over $170 to help you promote your coaching services.
Download a Free Report on How To Start Your Own Coaching Or Consulting Business plus 2 free coaching business checklists.
If you are not a fan of digital marketing online training and prefer a live class with a personal instructor to study digital marketing, you can find digital marketing classes in Pune, Mumbai, Delhi, Bangalore, or in your own city. You might even be able to find some of the best digital marketing courses in India this way.
But for those who are curious about this career and don’t want to pay for professional digital marketing certification courses just yet, these free online digital marketing courses will help you learn digital marketing online and kick start your career as a digital marketing professional in India.
Once you’ve got your certification, you can even start your own digital marketing agency and provide services to clients.
Priya Florence Shah is the publisher of Naaree.com and the Co-founder of BlogBrandz Digital LLP. Download her free eBook, Be The Expert, and learn how to establish trust and authority, set yourself apart from your competitors, and easily convert readers into customers.
Disclosure: This blog contains affiliate or sponsored links. For more information, read our disclosure.
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