So you want to start a social media marketing agency from home? Learn how to go from a freelance social media manager to a social media agency owner.
Social media marketing companies are in great demand today. Many small and large businesses in need of social media management prefer outsourcing social media services to a social media agency rather than managing it in-house.
What is a social media manager?
What is social media management? It is more than just looking after the social media pages for small businesses. It’s a highly complicated, multi-faceted role that helps businesses achieve their social media marketing objectives.
You can think of a social media marketing expert as a standup comedian who needs to quickly understand the audience and engage them in a way they enjoy and respond to. You will have to constantly adapt to the audience and the environment while doing what you do best in real-time.
A social media manager will essentially be responsible for managing the brand’s social marketing and advertising while offering planning, goal setting, managing online reputation, increasing brand awareness, content development, SEO and cultivating leads and consequent sales.
Social media manager job description
Dara Fontein defines the job of social media managers as professionals “who are responsible for developing and implementing marketing strategies for a business’s social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers”.
Apart from that, social media managers must also stay updated with social media industry trends to come up with new and cutting-edge marketing strategies that govern follower gains, lead generation, brand recognition and reputation management.
They will also be the ones responsible for continuously evaluating the success of the business’s marketing efforts and tweaking their marketing strategy as needed. A social media manager also needs to be aware of facts like the best time to post on Instagram and other social media networks.
This may require reading social media marketing articles on the best social media blogs, learning about social media case studies and social media marketing examples for knowledge of the best social media campaigns as well as participation in social media forums and attending social media events.
Because social media marketing trends change so quickly, many social media experts prefer to specialize in one or more social media careers like the ones below.
- Social media virtual assistant
- Social media community manager
- Social media content writer
- Social media and content manager
- Instagram social media manager
- Social media manager for Facebook
- Social media manager for Twitter
- Social media advertising manager
- Website and social media manager
- Social media influencer manager
- Social media customer service manager
- Social media evaluator jobs
What social media manager skills do you need?
As a social media expert or social media strategist, you’ll be required to know about all the various social media platforms and stay abreast of social media trends and changes on all the top social media sites and social media networks.
You must understand the role that social media plays in a business’s overall marketing strategy, and get a firm grasp of the top social media platforms from a business perspective.
You need to learn how to assess a client’s overall social media presence by asking the right questions, understanding their goals, anticipating their needs and crafting a plan that will help them to move in the right direction.
The hardest part of a social media marketing business is creating social media marketing packages and a social media marketing proposal for clients. You need to understand how to set rates and market your services so you can start landing clients right away.
You need to learn how to set up your social media marketing agency, create a social media marketing strategy template, social media marketing price list, and social media marketing pricing packages.
You’ll also need to understand social media monitoring, create a social media marketing strategy, social media plan and social media content calendar for your client. You’ll use social media tools and social media software to schedule social media posts and social media content for your clients.
As a social media account manager, you’ll be required to understand the social media guidelines required to plan a social media contest, understand how to use social media video marketing and boost social media engagement with social media advertising.
As a social media consultant, you will do social media optimization for social media branding and use the latest social media campaign ideas and social media marketing techniques in your social media promotions.
Finally, you must know how to use social media analytics tools to collate relevant social media metrics into a social media report that you’ll send to clients every month.
Duties of a social media manager
When looking for the perfect candidate fitting the profile of a social media manager, recruiters across industries look for these basic skills:
Imagery integrated into social media posts generates 94% more hits and views. For businesses and brands that are trying to target millennials, it is very important that social media managers have the ability to conceptualize and design eye-catching images along with textual content.
A good eye for design and basic image editing skills are always an advantage. But if you prefer to outsource your social media creatives, you can use social media management software for agencies.
You can also automate your client’s social media presence hassle-free and create, approve, and publish social media content faster with content collaboration tools for social media teams.
While highly advanced writing skills aren’t necessary, the ideal social media content manager or blogger should have a good command of the language and more importantly, be able to express their ideas in writing.
99% of all the communication that a social media manager does will be in writing for the web and they would also be responsible for becoming the voice for the brand.
Customer handling ability:
Social media managers would be the representatives of a business on social handles and will be the ones in direct interaction with the end-users.
It’s not just about being witty and charming with your words (although that helps) but about understanding the requirements of a customer or user and responding ably to their queries.
Understanding of content marketing and SEO:
A social profile for a brand is also supposed to contribute to the SEO and content marketing for the brand. The ideal candidate should be able to work towards a bigger goal (optimization) while engaging the audience in a variety of social activities.
Experience in social advertising:
Social ads come with their unique opportunities and challenges and are completely different from what we see on TV, in newspapers or on billboards.
Candidates are expected, but not required, to have an understanding of how social advertising works. The social media manager should be able to learn how to utilize these social ads to create both engagement and leads.
What does a social media manager make?
Depending on whether you start out as a social media intern working for a social media agency in India, or a freelance social media manager, or have achieved the status of a social media expert, the amount of money you earn can vary widely, but here are some ballpark figures.
Social media manager’s salary in India
According to Payscale.com, a social media manager in India takes home an average salary of INR 328,300 annually. However, senior managers in top companies with more than 10 years of experience can hope to earn as much as INR 700,000 every year.
A social media manager salary is commensurate with experience. Entry-level social media managers with little or no experience can hope to earn an average remuneration of INR 306,059 annually. These social media jobs are generally for freshers or those who have switched from other digital marketing roles.
Entry-level social media managers with vast related experience who join social media companies can, however, expect to earn as much as INR 600,000 per year.
Social media manager interview questions
If you’re applying for a social media manager job, you must know the most common questions asked in an interview for the post of a social media manager.
Here are some common social media manager interview questions:
- How do you expect to help the company with social media management?
- What skills do you bring to the table as far as social media is concerned?
- On how many social media channels are you active and what are your follower counts?
- Do you write your own blog, and if so, what kind of engagement do you receive?
- How would you handle any kind of reputation crisis in social media?
- What would be the first goal if you were selected for the job?
- How would you tell a good story?
How to learn social media marketing free
For most experts, social media marketing is a skill ‘learnt on the street’ and comes with experience. But you must do some social media manager training courses if you want to know how to be a social media manager for small businesses.
You can learn social media marketing free with this list of free digital marketing courses online, but there are also some low-cost social media courses that can help you learn social media skills.
If you want to set up your own home business as a social media manager and start helping businesses right away, you need to understand how to use social media for small businesses.
You should also practice your social media marketing skills, market your business and create a case study to prove your results and create a personalized marketing plan for your clients.
Social media manager certification courses
There are a number of free social media marketing online courses that you can do to get social media manager certification. If you want to become a social media marketing expert, you need to understand other aspects of digital marketing too.
There are also some excellent social media courses offered by some of the best universities and online academies. Here are some social media marketing certification courses you can do:
- Hootsuite Academy Certification
- Hubspot’s Inbound Marketing Training Program & Certification
- Digital Vidya’s Social Media Marketing Certification
- Mediabistro Social Media Marketing Course
- Market Motive Social Media Marketing Training Course
- Rutgers Online Mini-MBA: Social Media Marketing
- UCLA Social Media Marketing
- OMI Social Media Marketing Certification
How to start a social media marketing agency from home
There are several companies that hire freelance social media managers to manage their social media pages. But if you want to work from home as a social media manager, it’s a good idea to start your own social media marketing agency.
There are some advantages and disadvantages to starting a social media agency. The advantage is that as an agency, your client will know that you’re serious about working as a social media manager.
You’ll instantly have more credibility and authority when offering social media management services and can command higher fees, as well as take payments in advance.
The disadvantage of starting a social media management company at home is that you’ll have to learn how to start your own company. Depending on how much you earn, you’ll have to apply for a GST number and ensure tax compliance.
Social media marketing agencies also need to create social media marketing packages for their social media marketing services and learn how to write a professional social media marketing proposal.
You’ll need to master the essentials of getting started as a social media manager – including setting goals, deciding what to call themselves, the services they’ll offer, their target market and the platforms they’ll specialize in.
You need to understand the role that social media plays in a business’s overall marketing strategy, get a firm grasp of the top six social media platforms – from a business perspective.
You should learn how to assess a client’s overall social media presence by asking the right questions, understanding their goals, anticipating their needs and crafting a plan that will help them to move in the right direction.
You also need to understand how to set rates and market your services and establish a client onboarding process so you know exactly what to do when you land your first client.
Once you’ve decided on starting a social media management agency, you need to build your own following on social media so you can establish credibility as a social media professional.
As the article here says, “There are lots of so-called social media ‘experts’ out there with just a few hundred Twitter followers. How can you trust someone to build a large Twitter following for you when they can’t even do it for themselves?”
You’ll have to spend strategic time on social media networks with the goal of building your own brand and generating leads so you can send them a social media proposal. Learn how to create an all-star profile on LinkedIn so you can optimize your LinkedIn profile and leverage it for business success.
Make sure your bio and profiles are easy to find on Google. You need to learn how to build a personal brand online, create an impressive online presence for yourself and have a good number of followers on most of the important social networks.
Of course, it helps if you have been using social media for a number of years so that you have an understanding of how the internet has grown and changed.
You should also have a well-written and regularly updated blog with your own articles, so you can showcase your blog writing ability for companies looking for social media managers.
If you’re looking for social media manager gigs, you should also create a profile on sites like Fiverr and Upwork, where you can list your skills and get hired as a freelance social media manager or as a social media management agency.
Social media manager jobs are some of the best real online jobs from home without investment. As you build your reputation and get excellent reviews as a social media marketing manager, you can bid for better and more lucrative projects from businesses looking for social media managers.
Whether you choose to offer social media management services as a social media manager freelancer, look for full-time social media marketing jobs, or start your own social media marketing agency, we wish you great success with your social media career.
The SHEROES app for women helps women achieve financial independence from home. If you’re an Indian woman looking to promote your freelancing services or want work-from-home opportunities in India, download the app and create your SHEROES profile now.
About the author:
Priya Florence Shah is the Group Editor at SHEROES and author of Devi2Diva, an emotional self-care book for women.
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I am Nidhi and I am a housewife. I worked for 8 years and left my job 2years back just to take care of my baby. I want to work now but only from home so that I can look around my baby. I love searching on internet and also have a good command towards it. Please suggest me some good jobs as I want to earn money specially for my baby.
Thanks & Regards
Nidhi, please check out our work from home online jobs here.
Excellent post. Social media marketing is very important nowadays and best career option for youngsters. Well written.
Have a good day !
Thank you, Manoj.