Whether you’re a trained beautician or are simply interested in setting up a business, running a hair and beauty salon business or a beauty parlour at home can be a rewarding enterprise.
In this article, we offer some tips for beauty therapists to set up and run a hair and beauty salon successfully, provided you follow a few simple rules.
7 Steps To A Successful Hair & Beauty Salon Business
Want to start your own hair and beauty salon business? If you’re planning to own and operate a beauty parlour, there are a number of important factors you may want to take into consideration.
1. Beautician Training And Experience
The most important factor is your beautician training, knowledge and experience. While a large number of women who wish to open their own hair and beauty salons have a love for beauty and fashion, not all do.
Yes, there’s a good chance that you’ll end up hiring your own workers and they can have most of the knowledge, but you need to have some knowledge about the beauty industry and the running of the business if you want to succeed.
2. Beauty Salon Business Preparation & Planning
As in any other business, planning is a big part of what can make your hair and beauty salon a sustainable success. Some of the questions you need to ask yourself are:
- What beauty salon name will you choose?
Hopefully, you’ve got a beauty salon name already, but if you don’t, here’s how to go about it.
Type in the name you want into the Namecheap Domain Name Generator. This free online tool has a Beast Mode that lets you search thousands of domain names in the blink of an eye, filter and prioritize the results you want to see, and even inspire you with new ideas.
Once you’ve found and purchased the domain name you like, you can check with an accountant to see if the business name is available. If not, ask them to provide a variant of the business name to register your business.
Your beauty salon name doesn’t have to be the same as your business name, but it’s best if your domain name matches your salon name as it will help you create a strong brand.
- Do you want a home salon or a professional beauty salon?
One important factor in planning your hair and beauty salon business is your entrepreneurial vision. Your target audience and clientele will change depending on how small or big you want to go.
Do you want to start out with a small beauty parlour or home beauty salon? Or do you want to start a professional beauty salon with your own storefront location?
If you’d prefer to start your hair and beauty salon as a traditional storefront business, and not one that is home-based, you’ll want to examine all available locations and carefully choose the best one for your beauty parlour.
If you have an existing property that can be converted into a hair and beauty salon, there’s nothing like it. If you don’t, you’ll have to look around for space you can rent.
Be sure to choose a location for your hair and beauty salon that can accommodate you and all of your space needs, as well as one that does not have a lot of competition nearby.
How much space you’ll need will be answered by the next few questions. You need to know this well before you begin setting up your professional beauty salon.
- What beauty salon services are you going to offer?
When many people think of hair and beauty salons, the first things that pop into their mind is hair cuts. Haircare is a service offered by almost all hair and beauty salons.
Haircare services often include hair cuts, trimming, shampooing, dyeing, highlighting and more. Many beauty salons also specialize in doing “up-dos,” or other elegant hairstyles and makeup for events like weddings.
Skincare and nail care treatments are some other popular beauty salon services, including facials, waxing, manicures, and pedicures.
Beauty salons-and-spas are like traditional beauty salons, but they also offer spa treatments and have a spa-like setting.
Common beauty treatments offered at a beauty salon and spa include massages, reflexology, aromatherapy, acupuncture, body wraps, and much more.
Some beauty and hair salon services can be clubbed together and performed in the same physical space, while others require dedicated areas. For instance, you won’t need a separate area for a kid’s hair salon.
Also, decide whether your beauty and hair salon business will cater just to women or be unisex. If you want a unisex salon, will separate physical areas be needed for a men’s hair salon and female customers or can you use the same place for all?
- How many trained beauticians will you need?
Decide whether it’s just you, to begin with, or whether you need to hire other trained beauticians for the salon. Having staff on board automatically increases the space you’ll need to accommodate people, plus more equipment, and different décor.
Having more staff also means you need to plan for beautician training and uniforms. Don’t forget to factor in restroom facilities for your physical space as well. Hiring staff also means higher expenses in terms of space and salaries.
- Do you plan to start a beauty shop?
If you plan to retail beauty products and have a beauty shop as part of your beauty parlour, you’ll need to factor in extra storage space to store and display beauty products and set up promotional material.
Remember that some cities may have municipal regulations requiring you to register with them and/or get separate clearances for setting up a hair and beauty salon and beauty shop, so be sure to check on this well before you start.
- How much startup capital will you need?
Startup capital is another factor that you should take into consideration when running your own hair and beauty salon. Most businesses have startup costs, but it can be expensive to get a beauty salon up and running.
Before you start your hair and beauty salon or beauty parlour, you need to calculate how much it is going to cost. Also take into consideration recurring expenses such as salaries, rent, and beauty salon supplies.
Beauty salon equipment can get fairly costly but there is financing assistance available in the form of a Govt loan for beauty parlour from institutions such as Bharat Mahila Bank, Oriental Bank of Commerce and a number of other banks.
These tools will help you pitch to investors, and position your service to stand out in crowded markets.
- Do you know how to run a business?
Most beauty salon owners know nothing about running their own business. It’s a good idea to take the time and learn how to successfully start and run your own company.
Hire an accountant who will help you set up a registered business entity in India and keep you updated about the laws and best practices concerning small businesses.
Ask them to help you figure out what beauty and hair salon prices will help you stay profitable.
3. Beauty Parlour Shop Design
Once you decide on your services and number of staff and have space that you can effectively convert to a hair and beauty salon, make a list of what physical changes need to be made to the area, and start working on it.
Your beauty parlour interior design will set the ambience for your brand new hair and beauty salon business and will either attract or repel customers. Choose beauty salon colour schemes that are attractive and inviting.
Coming up with home beauty salon design ideas is very different from beauty parlour shop design. Things you’ll need to consider when visualising your space on paper, apart from sofas, tables, and chairs, are power points, water points, lighting, and windows.
You don’t necessarily have to stick to a particular theme, but having one can help your clients identify with and be pleased by the overall ambience.
Check out some unique and creative small beauty salon design ideas, beauty parlour shop images, hair salon set up ideas, and small beauty salon decorating ideas on our Beauty Parlour Interior Pinterest Board.
4. Hair And Beauty Salon Furniture & Equipment
In addition to beauty salon space, you’ll need to purchase beauty salon furniture, hair salon furniture, and beauty salon equipment.
It’s always best to buy equipment that’s of the highest quality you can afford. You need to look at beauty salon equipment as an investment that both pays for itself and brings in profits for you in the long run.
Of course, you can always lease beauty salon equipment instead of buying outright, so look into what suits your budget best.
What kind of equipment you purchase depends on the kind of salon services you plan on offering and the availability of staff to perform them.
You may need a receptionist’s desk, hair care stations, nail care products, salon hair products, hair salon supplies, and beauty salon supplies, depending on the kind of salon services you plan to offer.
You’ll need a computer to be organized, and if purchasing a new one outright doesn’t fit well into your budget, go second-hand, or have your personal laptop computer serve its time at your salon.
You will also require hair salon software or beauty salon software that allows you to manage every aspect of your beauty business, including scheduling appointments, staff, stock, sales, reporting and more.
Here are two options for beauty salon software that will help you automate all these tasks:
You can also use accounting software like Cloud-based QuickBooks to manage your small business accounting needs or hire a CA to do it for you.
If you’re looking to retail beauty products at your salon, choose one beauty or hair salon franchise and stick to it. Becoming a dedicated franchisee of a particular brand can help boost the image of your salon overall.
5. Hair & Beauty Salon Supplies
Before you open your salon, ensure that you have enough of all the essential supplies. What supplies you need to keep in stock depending on the services you plan on offering.
For instance, if you offer services such as waxing, you’ll need to ensure you have enough wax and related supplies at any given point in time.
Shopping for hair and beauty salon supplies can be expensive, but as a beauty salon business owner, you can buy them wholesale and save money.
Manicures and pedicures require specialised tools, and if you’re retailing beauty products, you’ll need to have enough stock as well as the storage and display space for them.
This list of hair and beauty salon supplies will help you get started in keeping your salon stocked and ready:
• First aid box
• Professional scissors for cutting hair
• Hairpin Clip
• Barbers Combs
• Hair Cutting Cape Apron
• Salon Stylist Apron
• Salon Trolley
• Hot Cold Faucet with Spray
• Cotton wool
• Manicure and pedicure set
• Toe Separator Foot Pads
• Professional Nail Care System
• Acetone or Nail Color Remover
• Pedicure and Manicure Products
• Nail colour set
• Soap and Shampoo Dispensers
• Hair Colouring Set
• Electric Facial Cleaner & Massager
• Facial Steamer Machine
• Facial cleansing sponges
• Relaxing spa music
• Bluetooth Speakers
• Facial Epilator and Facial Cleansing Brush
• Electric Wax Heater and Hot Wax
• Hair Removal Wax Strips
• Salon Towels
• UV Sterilizer Tool or Professional Plastic Sterilizing Tray
• Stretch Headbands
• Facial Mask Mixing Bowl Set
• Makeup Remover
• Water Spray Bottle
• Neck Rest for Shampoo
• Eco-friendly cleaning products
• Pore Vaccum Blackhead Removal Tool
If you need a business loan to purchase these products, you can avail of a number of government loans and bank loans for Indian women who start a beauty salon.
Many customers are now aware of the harmful effects of chemicals in beauty products. Here are some tips to learn about their concerns for the planet and create a brand for yourself as an eco-friendly, ethical and sustainable beauty salon business.
- Use eco-friendly hair removal methods
- Switch to eco-friendly, ethical and sustainable beauty practices
- Choose cruelty-free, organic, vegan cosmetic and makeup brands
- Choose vegan, natural, skincare products when possible
- Use only eco-friendly cleaning products to clean your beauty salon
Today, the businesses that thrive are the ones that care for the planet. Demonstrating that you are a responsible, ethical and sustainable business can help you create a unique brand that responsible customers prefer.
6. Beauty Salon Marketing Tips
Make sure you spend a part of your budget on marketing your hair and beauty salon business. Hair salon websites or beauty salon websites are not difficult to build and need not be expensive.
In fact, if you have some time and are willing to learn how to set up your own website, this free WordPress setup step-by-step video course will show you how to do it in a weekend.
List your hair and beauty salon on the websites below so you can get found by customers who type “beauty salon near me” into Google.
Many of these websites also offer salon at-home services, so if you’re willing to go to customers’ homes for beauty treatments, you should definitely be listed on them.
Because a beauty salon is a local business, you can advertise in the local media, send out flyers in the local neighbourhood, and learn how to use Facebook ads to attract local customers.
Having an irresistible offer on your hair and beauty salon services can be a big draw when it comes to attracting customers.
You should also work on creative and unique beauty salon promotions to distinguish yourself from the competition, especially during the festive and wedding seasons.
7. Sustaining and Growing Your Beauty Salon Business
Sustaining a hair and beauty salon over the long term involves keeping your customers happy so they choose you over your competitors.
Never underestimate the power of word-of-mouth marketing. Customers who enjoy their experience at your hair and beauty salon will share and recommend your business to their family and friends.
You can leverage this word-of-mouth by asking them to post reviews on your Facebook and Google Business pages, as this will help boost your online visibility.
Over a period of time, you need to think about building a brand to distinguish your hair and beauty salon from your competitors and give your customers a reason to choose you over them.
Download a free personal branding worksheet to help you write a brand statement and create a brand identity that reflects your authentic brand values.
Growing beyond your present scale of operations depends on how successful and profitable your hair and beauty salon promotions and business venture is.
In the future, you might want to start offering more services, relocate your salon space, expand to a bigger location, or start a new branch.
3 Beauty Business Courses You Can Do Online
The online courses below will give you an idea of how to start and grow your beauty business.
This course is your complete guide to starting your hair salon business even on a shoestring budget. The ideal student should have at least a basic understanding of business and hair design techniques and current trends in the industry.
Here’s what you’ll learn:
- How to design your hair salon interior to attract as much of your particular market demographic possible
- How to write a well-thought-out hair salon business plan
- How to establish a reputation and marketing campaign to build a solid client base
- How to find the perfect location for your hair salon
- How to build a solid budget plan
- How to make sure your salon customers are always satisfied
- How to design an eye-catching hair salon logo and brand name that will stay on the tip of your customer’s tongue
- How to fund the startup capital to get your world-famous hair salon off the ground
Learn how to do stunning nail designs. This course is for anyone who wants to become a Nail Art Technician and want to learn manicure. It covers easy and important methods to do nail art, manicure, and grow nails faster.
- Nail Design for beginners
- Polka Dot design
- Blended colour design
- Water marbled design
- Manicure using Salon techniques
- Methods to grow nails strong and long
- Learn to start your own Nail Salon
A proven business system and model to scale and automate your beauty business to gain more customers and generate more revenue. What you’ll learn:
- Implement a structured business system and profitable business model through leveraging easy to use online resources and tools that have the ability to exponentially grow your beauty business and save you a lot of time and money.
- Implement a 24/7 automated marketing campaign that has the ability to bring in floods of qualified and prepaid new customers with no out-of-pocket costs.
- Significantly reduce daily time-consuming tasks.
- Drastically reduce your marketing costs to practically zero.
- Become empowered, knowledgeable, and confident about building a sustainable and profitable business.
- Spend less time confused, create peace of mind, and lifestyle possibilities.
- Structure your beauty business for consistent growth & success.
Whether you’re a trained beautician or are simply interested in setting up a business, running and managing a hair and beauty salon business can be a very profitable venture. I wish you great success with your beauty parlour project!
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