Copywriting services have become a growing industry since the surge of the information technology revolution. Not everyone has the talent to string words into a form that readers and customers love, so good copywriters are in great demand.
Most copywriters prefer to work on their own schedule by starting their own copywriting agency. If you’re interested in offering your own copywriting services to clients, either as a professional copywriter or a freelance writer, you need to set up your home office and prepare yourself to write, write and write.
Develop Your Copywriting Skills
If you don’t have the information and experience you need to practice as a copywriter, spend some time and invest in learning the trade.
There are many excellent copywriting courses available online where you can be certified by agencies as a good copywriter, or if not you can study the trade by yourself. Expert Rating offers some courses in editing, magazine writing and also a writing certification for beginners .
The quality of your writing will reflect on your completed projects, and although your educational background does not matter much if you have a natural talent for writing.
But, if you would like to become an expert copywriter in a specific field, you need to get proper training. If you want to write about topics such as legal studies, training will greatly help especially if the issues write about are sensitive and needs a touch of professionalism.
Your first step to building a portfolio must be to write a resume detailing your copywriting skills. Emphasize any knowledge, background, credentials and experience (if any) you have.
Since some highly-paid copywriting fields, such as writing direct-response copy, are is all about marketing services and products, you should mention the results you have managed to create thanks to your education or training. If you don’t have credentials as a copywriter, emphasize the courses or training you have gone through.
Invest In Decent Equipment
You just need a few bucks to start a copywriting services agency. But the minimum requirements you need are a quality computer with a speedy internet connection, printer and computer peripherals that will help you keep your focus on your writing.
You also need to have a business email address where your clients can contact you, aside from your personal email. This will help you to keep business and private emails separate, and also to present a professional look to your business.
Scope Out Jobs Online
When you want to setup your copywriting agency, you need to understand that most copywriting projects are part-time and can be done from home. Online freelance sites, such as Craigslist, Elance and Guru.com, post freelance jobs many of which require copywriting services.
Write Your Own Professional Blog
If you have the resources to spend on a webhost and domain, you should create and write your own website or blog, highlighting your copywriting experiences and successes or just offering more information about you and your services.
A blog can give you the visibility you need and give even an inexperienced writer an advantage in a tough job market. Plus, you need to have an online presence so your clients can keep in touch, network with you and make quick transactions. One excellent copywriting blog you can use as inspiration is the well-known Copyblogger.
Ask For Referrals
After your first successful project for your client, ask them to pass on your information to other possible clients that they can refer to you. You can even create an affiliate program or referral system offering incentives as a bonus to your clients refer new clients to you.
Lastly, do not spend too much effort and money in creating your blog, buying equipment and setting up your business, all at the cost of looking for new business and servicing your existing customers. It’s essential to be prepared, but most of those tasks can be outsourced for a small amount.
As a professional copywriter, you want to devote most of your time to your projects, such as writing your first sales letter or website.