Every time a new social network comes out we’re told we must join up and get active on it. It’s going to be the next big thing and sometimes it is, other times not so much.
This has been true for many social networks, but if you sell anything to an online audience, it’s important to be “with it” when it comes to social networking because that is where your audience is.
Pinterest is addictive
The newest big thing your business needs to be a part of is Pinterest. Why? Well, for one, it’s addictive. And addictive social media sites (think Facebook games, apps and all that fun stuff) live, grow and become giants. That means marketers of all types will find their audience on these websites.
Women love Pinterest
Secondly, if your audience is women, you need to know that a majority of Pinterest users are women.
Women from the ages of 18 to 40 already know how good Pinterest is, are in love with it and are already addicted to it.
It’s simple, it’s fun, and they love using it, which means it’s not going anywhere anytime soon.
Pinterest gets lots of traffic
Pinterest is becoming a traffic monster. Although it’s only been around for about 2 years it’s already got over 10 million users.
You read that right, ten million! That’s ten million potential customers for your business, your site and your bottom line.
Easy integration with your website
Pinning is simple and can be integrated to your website easily.
Just like you can place the Twitter with us button, the “follow us on Facebook button” and other easy to use social interaction buttons, you can place a “Pin It” button on your site making it easy for pinners (Pinterest users) to pin your site and spread your brand for you.
Perfect product placement
Pinterest is perfect product placement. The place where you want your product is right in front of your consumers. With Pinterest your consumers see your products as they spread across pinners’ pinboards and in front of the eyes of new people who may have never before heard of your brand or product.
If that’s not enough reason to get your business onto Pinterest than the simplicity of it should be. It’s not a social media marketing method that you have to pour endless hours into.
Simply placing the button on your site can gain you exposure, as will having our own Pinterest account that posts pictures of your products and business. Social media marketing has never been easier and more effective.