Skip to main content

Naaree Interviews Indian Woman Entrepreneur, Priti Shroff

Mumbai-based entrepreneur, Priti Shroff, overcame the tragedy of her sister’s fight with breast cancer to take the knowledge and practices of alternative therapy to the masses.

Every person has a different way of coping with a personal tragedy. Most people just mourn through a tragic phase in their lives whereas just a handful spiritually enrich themselves from a tragedy and go on to help others from what they’ve learnt from it.

Mumbai-based alternative healer, Priti Shroff, is one of the rare few who decided to spread the unique knowledge she gained while helping her sister, Tanvi Mayani, in her fight with breast cancer.

Priti had worked as a career counsellor, nursery teacher and stock broker -actually enjoying all these professions till she embarked on a new journey by inaugurating Prisim, a healing institute of wellness of mind, body and spirit, in February 2005.

Though Priti always had an innate interest in spirituality, it was while accompanying her terminally ill sister through a course on Raw and Living foods pioneered by Dr. Ann Wigmore in Atlanta, USA that she got deeply involved in matters concerning holistic health.

Tanvi’s chemotherapy and radiation sessions had taken the toll on her by leaving her with a huge stomach and a hunched back.

To help Tanvi heal the ravages of cancer Priti flew her sister to Atlanta to enrol her in Wigmore’s living food lifestyle programme, providing a unique regime of detoxification, nutrition and rejuvenation through the use of fresh raw fruits, vegetables, juices, nuts, sprouted seeds, grains, wheatgrass juice and chlorophyll rich greens and beans.

The programme also embraced emotional healing through yoga, meditation, emotional catharsis and a wide range of complementary therapies.

Within ten days Tanvi was back to her slim figure of a flat tummy and straight back which she could proudly flaunt in a mini skirt. Her fitness level in fact made her well enough to fly a private plane and swim with the dolphins at ease.

Tanvi was in good health for six months without chemotherapy and radiation but unfortunately suffered from a cancer relapse in the spine on the shock of hearing that her brother had met with an accident and was in critical condition.

She passed away in December 2004 but the diet of raw and living food she continued with did help her immensely even in the final stages of cancer.

Tanvi’s demise was of epiphanic awakening to Priti. “I went through this inner search. I just couldn’t come back to stock broking anymore as I knew that God wanted me to do something much bigger.”

Deeply introspecting into her sister’s tryst with cancer, Priti realized that not all cancer patients in India were lucky enough to travel as far as Atlanta to enrol in the extremely expensive Raw & Living Foods course.

With all the knowledge Priti had learnt in true honesty from Wigmore’s course, Priti decided to impart the very same knowledge in India at rates affordable to Indians.

Priti had already started helping cancer patients with Raw and Living Foods prepared by her while her sister had been suffering from cancer, the results of which were very impressive. Patients, who were given just a few weeks to live, pulled through for months on being put on Priti’s prescribed diet.

When Priti told her husband of her wish to start a holistic health centre on the lines of Ann Wigmore’s course, he had his doubts as he felt that Priti was good while working under a boss but entrepreneurship was really not on the cards for her.

But Priti optimistically felt, “God will show me the way.” Call it mere coincidence or divine intervention, Priti’s long lost school and college friends who were into holistic healing contacted her and expressed genuine interest to be a part of Priti’s healing programme.

Priti’s classmate from Jai Hind College, Sherina Tanwani, who had studied up to high levels in System Brahma Satya and adept at conducting healing meditations and training people in the art of energy healing, agreed to be an aura healer and conduct Brahma Satya Energy workshops for Priti.

Priti’s family friend, Vivek Chhabria, who had a diploma in acupuncture from the Indian Academy of Acupuncture Science, joined Prisim too.

Vandana Trivedi, also Priti’s college friend and a certified yoga consultant from the yoga institute of Santa Cruz in Mumbai, joined as the yoga therapist and also started conducting workshops for students on personality development, concentration, memory and mind training, relaxation, and improving study skills.

Retired Brigadier Chainani, of the National School of Blind, whose students had been trained as wheat grass therapists by Priti, offered his students to be trained as holistic masseurs by Priti.

Prasanna Murthy (whom Priti knew through Brigadier Chainani) professionally trained in massage therapy and Ayurveda joined as a practising doctor of naturopathy and a massage therapist.

Jyotika Shroff, Priti’s sister-in-law, who also lost her sister to cancer, is the Raw & Living Foods recipes teacher on being taught the same by Yogini Unmani, an international raw foods and yoga teacher based in Miami.

Prisim came into being on February 6, 2006 with this team of dedicated holistic practitioners. The significance of Prisim’s name lies in the pyramidal structure of a prism which concentrates all energies at a single point.

In Priti’s institute, it is the concentration of alternative systems to culminate in the healing of an individual. The extra ‘i’ in ‘Prisim’ is to indicate the individual to heal for whom the cream of various systems are brought together.

Focusing on alternative therapies, Prisim offers a whole gamut of services including Raw and Living Food lifestyles; massage therapies like Shiastu, Thai, Reflexology; hot and cold stone therapy, acupuncture, yoga, aromatherapy, Brahma Satya Energy workshop, meditation, mudra workshops, homeopathy, manual lymphatic drainage system, aura scanning and analysis, aura cleansing, colon hydrotherapy, foot detox and steam detox.

Prisim’s solar kitchen adopts healthy cooking methods from organically grown raw materials washed in ozone. Once a person enters Prisim’s plush, spic and span premises in Grant Road with soothing holistic music being played, one instantly feels rejuvenated. After a 10-day healing programme, a person reaches a different elevated level of physical and spiritual well-being.

Actor Dimple Kapadia, a client of Prisim says, “I have been closely associated with Prisim Healing Institute using their aromatherapy products, ozonizer, wheatgrass juice etc. Its uniqueness is that all the alternative therapies are being offered under one roof. As a believer of holistic health, I would urge you to take advantage of this opportunity. A total detoxification and rejuvenation course is a lifetime opportunity for every individual who wants to regain and maintain complete health and happiness.”

When asked about the future plans of Prisim, Priti answers, “In near future I want to spread holistic awareness among children. I want to help children de-stress through yoga and express emotions through painting workshops. I want to make them aware of the harmfulness of pastas, pizzas, aerated drinks and junk food which is unfortunately the “in food” of the teen generation and encourage them to include Raw and Living Foods in their diet instead.”

To experience Prisim’s healing programs for yourself visit their center below

Address: Hormuzd Building, Sleater Road, Near Grant Road (West), Mumbai 400007.
Phone: (022)23812370, (022)23802370,


Sulajja Firodia Motwani

Top Women Entrepreneurs In India: Sulajja Firodia Motwani

Women in India have come a long way to attain equal rights and positions in a society that stands deep rooted in traditional values. The world now sees them in a different light and women are respected for the work they do and the contribution they make to society.

India has, and is seeing a number of successful women who inspire the world with their leadership qualities and business acumen. Sulajja Firodia Motwani, Managing Director of Kinetic Motor Company, is one such woman entrepreneur in India who has established a name for herself in what was considered the male domain.

For Motwani, the impulse to join her family’s business became something more than simply carrying the business inheritance forward.

Being a second generation woman entrepreneur in the Kinetic group, she has brought about remarkable changes in the business and has taken it to new heights that the company never saw before.

Sulajja graduated from Carnegie Mellon University, USA, with a master’s degree in Business Administration. Barra International, an investment firm based in California, was her first employer. She says that the work she learned there for four years helped her understand the practical details and difficulties involved in conducting a business.

With that knowledge in hand, Sulajja returned to India and joined the Kinetic group. She explains, “I truly enjoyed my work experience in the USA. However, joining the family business has always been a part of my life plans since my childhood days. The decision was spontaneous.”

  • Milestones: Becoming Managing Director of Kinetic Motor Company

After she joined Kinetic, Motwani has made some bold business moves. Today, she has transformed the small time family business into a leading two-wheeler manufacturing company, offering a whole range of motor vehicles.

Soon after her appointment in 1997, Kinetic joined hands with Honda Motors and came to be known as the Kinetic Motors. The company then tied up with Hyosung Motors, a Taiwan based motor vehicle manufacturer.

Kinetic has seen a huge increase in productivity, and its sales shot up to 19,000 additional vehicles in less than a year. The company now focuses on transmission systems and power train engines.

Motwani has always excelled in everything she did, right from being a topper in school to being a good performer in the investment firm she worked with. However, she did face a number of obstacles too. She says, “I now know that I do not like failures. This keeps me going, and I only look ahead.”

  • Achievements and Awards

Motwani has been recognized for her outstanding business accomplishments. Here are a few of her achievements.

• Elected the ‘Global leader of Tomorrow’, 2002, by the World Economic Forum.
• Titled the ‘Face of the Millenium’ by India Today.
• Awarded the ‘Young Super Achiever’, 2003, by Business Today.
• Awarded the ‘Top Woman CEO’, 2003, by the Institute of Marketing and Management.
• Ranked #1 among the top 25 business leaders in a poll conducted by Fortune India.

For Sulajja Firodia Motwani, her career is more of a passion itself. She is a woman of substance and a true role model for the young aspiring Indian woman entrepreneur.


Photo source

Top 5 Successful Women Entrepreneurs In India

Women in India have come a long way from being just ‘homemakers’. The world now sees them with a different eye and a new respect. Women entrepreneurship in India has come a long way from women working only part time.

Successful women entrepreneurs in India have made their presence felt in every field be it the world of politics, music, fashion, movies and entertainment or business. Hindu scriptures defines women as the embodiment of ‘Shakti’ and she lives up to image every time, whether it is problem solving at home or running a successful business.

Here we have listed 5 of the most successful women entrepreneurs in India who continue to inspire us with their versatile abilities, persuasiveness, problem solving abilities, willingness to take chances and risks and the ability to motivate people around them.

  • Dr. Kiran Mazumdar Shaw

Kiran Mazumdar Shaw
Kiran Mazumdar Shaw

Also known as the ‘Biotech Queen’ of India, Dr. Kiran Mazumdar Shaw is listed in the Forbes magazine as 50 most powerful women in International Business.

Starting with a capital of just Rs.10,000 with her garage as her office, she created her first product in the year 1978. Her company Biocon has since then touched new height in the field of biotechnology.

An active social activist she is a true role model for aspiring entrepreneurs in India.



  • Indira Nooyi

Indira Nooyi
Indira Nooyi


No list of successful women entrepreneurs in India is complete without the mention of Indira Nooyi, the CFO and president of PepsiCo.

Her ability to make quick decision and tenacity to follow up has enabled her to make PepsiCo one of the biggest brands in the market today.

Indira Nooyi is listed as the fourth most powerful women in the world by Forbes Magazine.


  • Ekta Kapoor

Ekta Kapoor
Ekta Kapoor

We all have a love hate relationship with the famous “saas-bahu” serials on the Television but we cannot at any level ignore them. This bubbly and extremely professional creative director of Balaji Television has won the hearts of millions of Indian women.

She is one of the most dynamic and successful women entrepreneurs in the Indian television industry. Also known as the ‘Queen of the Indian Television Industry’ she started her career in with the sit-com Hum Panch.

According to her the reason of her success is to be closely involved with all the aspects of the serial including picking up the artists herself.


  • Neelam Dhawan

Neelam Dhawan
Neelam Dhawan

When we are discussing the successful women entrepreneurs in India we cannot leave the leading name in the IT sector out of it.

Neelam Dhawan, Managing director of Microsoft India, has carved a special niche for herself in the IT industry. She looks after the company’s sales and marketing division of the country in India.




  • Shahnaz Hussain

Shahnaz Hussain
Shahnaz Hussain


She is a part of this list of one of the top women entrepreneurs in India because she started form nothing and has made her company, Shahnaz Hussain Herbals a $100 million enterprise.

She broke the traditional advertising myths and the popularity of her company is solely due to mouth-to-mouth publicity only. Shahnaz was awarded the Padma Shri by the Govt. of India in 2006.



Photo source shankbone & nannu