Founder of beauty brand VLCC, Vandana Luthra, is the recipient of several awards and her achievements are an ode to her abilities as a woman entrepreneur.
A true believer in the concept of three ideologies, transforming the future, transforming oneself and spreading happiness, Vandana Luthra is the founder and current proprietor of VLCC (Vandana Luthra’s Curls and Curves).
VLCC was first established in the year 1989 and currently holds a position in the list of brand names that are popular all across the world.
VLCC is a long chain of gymnasiums and beauty parlours that help and offer to tone to the body, different types of fitness solutions for different types of bodies, and beauty tips and products for women, irrespective of age and figure.
Transforming Her Obsession
As a child, Vandana Luthra was obsessed with styling everyone’s hair, which include makeovers and other haircuts and experimenting on the faces of her family members. Her obsession turned into a beautiful organization, VLCC.
Vandana Luthra’s beauty and fitness related organization aim at providing many means to stay fit, and different types of beauty and body toning treatments such as manicures, bleaching, hair removal, scar elimination and passive weight loss.
The staff of VLCC comprises highly specialized doctors, nutritionists and other technical experts. This talent for improving the beauty and enhancing looks has led to the creation of separate VLCC salons for men and women, apart from having individual cubicles for therapy.
There is not only the weight-loss treatment for different genders but also there a line of specialized products that are used to provide an assortment of skincare treatments.
Education and Awards
While, on one hand, Vandana Luthra’s career was planned out by her father, to enable her to go abroad and pursue her MBA, she chose instead to create the world-famous VLCC and to date has been extremely successful in doing so.
With her untiring efforts to make people slim, beautiful and happy, she has been the recipient of several awards and her list of achievements is an ode to her abilities as a woman entrepreneur.
Due to the services that VLCC provides, the organization has gained the trust and faith of millions of happy customers who are now part of this exceptional brand of Beauty and Health.
Apart from the enormous success that the organization has gained, it is one of the first companies of the category to attain ISO 9001:2000 recognition as well as the ISO 4001 certification since the company meets global environmental standards.
VLCC was one of the top brands in a country like India and possesses the awards for Retailer of the year for 2004, 2005 and 2006 in the category of Beauty and Health.
Vandana Luthra was chosen by the Institute of Marketing Management as the Women Entrepreneur for 2004 and also Woman Entrepreneur in the year 2004 by Whirpool/Gr8 Magazine.
FICCI’s (Federation of Indian Chambers of Commerce and Industry) Ladies Organization, has honoured her contributions to the cause of healthy living and recognized her with an award for Successful Business Woman for the category of Fitness and Health in the year 2005.
She was also given the Amity Woman Achievers Award, in the year 2006, for the promotion of Fitness and Health Solutions, and been a recipient of the Rajeev Gandhi Women Achiever Award, in the year 2008.
The PhD Chamber of Commerce and Industry has also recognized her with the Outstanding Business Woman Award in the year 2007.
With so many distinguished achievements and awards, we believe that VLCC will be a company that continues to grow, and Vandana Luthra will retain her crown as the queen of health and beauty for a long time to come.
Priya Florence Shah is the Group Editor at SHEROES and author of Devi2Diva, an emotional self-care book for women.
Photo by Nandv1979 – Own work, CC BY-SA 4.0
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