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22Sep2018
How To Promote Your Business Without A Website

6 Genius Ways To Promote Your Business Online Without A Website

Do you REALLY need a website to promote your business online? What would you say if I told you that you don’t? You’d think I was bonkers, right?

As someone who’s been publishing online since 2001, I’ve been a huge advocate of having your own website to promote your business.

That’s because your website is your home on the web. It’s owned by you, so you have complete control over it. Whereas you can’t control what other people do in their own homes i.e. websites.

So if you posted an ad for your business on someone else’s website two years ago and it’s now outdated and inaccurate, you may not be able to take it down unless you have a login and password.

On the other hand, you can change the information on your own website anytime you want, as long as you can manage it without a website designer.

That said, just having a website is not the end game. Getting clients and customers for your business is. Having a website also means you have to promote it using blogs, SEO, ads and other online promotion methods.

Otherwise, all you’ll hear are… crickets.

But when it comes to getting leads and conversions, you have to ultimately go where your customers are, whether that means having a website or not.

Here are 6 genius and cutting-edge ways to reach your customers without a website.

  1. Google Ads Call-Only Campaign

Google’s Call-Only Campaigns make it easier for businesses to reach their customers by prominently showing their phone number, business description and a call button right where people are searching, as the video below explains.

If you’re still working on developing your mobile website and want to drive more phone calls to your business, this is the campaign for you. Click-To-Call ads are designed to only show on mobile devices that can click to call. They won’t lead to a website.

Google found that 70% of mobile searchers can use Click-To-Call. So if you have a taxi service or a restaurant, you should definitely consider running a Click-To-Call campaign with Google Ads.

Watch the video below and read Google’s Call-Only Ad requirements to learn how to setup your Click-To-Call campaign.

  1. Email Newsletters

Email newsletters allow your prospects to sign up for your email list so that you can follow up with them and convert them from a lead to a paying customer.

You don’t need a website to start an email newsletter. You just need to create an account with an email marketing provider and setup your autoresponder or follow-up sequence.

Every subscribe form you create will have its own unique URL hosted on their server. You just have to promote the link to your subscribe form to get leads.

Some excellent email marketing providers include:

  1. ClickFunnels

If you don’t have a website of your own, ClickFunnels will help you create and share an awesome landing page to capture and funnel your leads into a list in one of the email marketing providers above.

Created by Russel Brunson, the service offers beautiful landing page templates that you can modify yourself with their drag-and-drop web editor, no technical expertise required. Or you can choose from their list of optimized funnels that are scientifically proven to turn your visitors into customers.

In fact, their landing pages are so easy to create and effective at capturing leads, that even marketers who already have websites are using them for their sales funnels.

ClickFunnels also integrates with Paypal, Clickbank and other payment processors to allow you to sell products online – all without having your own domain or website.

They offer a free 14-day trial and a huge library of training materials to help you learn how to set up and promote your funnels. Register for their free training web class and start using it now.

If you’re using sales funnels to funnel leads in from different sources, you should also use a tracking and optimization platform like ClickMagick, that helps you to scientifically track and optimize all your marketing, so you can get more leads, conversions and revenues from the same traffic you’re already getting.

Check out their Tracking Magick Guide, a 1-hour introduction to click tracking and conversion optimization for small online business owners and entrepreneurs.

Note: An alternative to ClickFunnels is Leadpages, which also offers a 14-day free trial.

  1. Facebook Ads

Despite the decline of users on Facebook, it still has the largest user base of any social media network and is a very powerful marketing channel. Best of all, you don’t need your own website to run Facebook ads.

Once you’ve set up your ClickFunnels or Leadpages, as mentioned above, you can take the links to the beautiful landing pages you created and use them to run targeted Facebook ads designed to attract the kind of customers you want.

Facebook has some basic information on how to set up ads on their platform, but if you really want to do it like a Pro, check out Profitable Facebook Ads, the most comprehensive and knowledge packed Facebook Ads course on the market.

  1. Chatbots

As the Instabot page here notes, chatbots are computer programs that mimic conversations with people via audio or text, used to communicate information to users. They exist on many different platforms.

Currently, chatbots communicate through text (as in Facebook bots), meaning you type in your inputs/responses, or through audio (talking to Amazon Echo).

Instant Messaging and chatbots are set to become the main communication channels in the next few years, says Fran Conejos in his article, The Ultimate Guide to Chatbots for Lead Generation, where he outlines a method to capture leads from a chatbot into your CRM or email marketing system.

Want to learn how to start generating leads with your Facebook audience using Facebook Messenger Bots? Check out the How To Use Facebook Messenger Bots For Lead Generation course.

  1. Text Message Autoresponder

ClickFunnels uses Twilio SMS to send SMS messages to your leads and prospects. How this works is that you have a prospect text a certain word or phrase to a specific number.

When they do that, they’ll receive a text telling them to respond with their email address. As soon as they send their SMS, they’ll be added into your lead funnel.

To understand how this works, sign up for your free ClickFunnels trial here and then go to their Help Center. There, click on ClickFunnels > 3rd Party Integrations > Add SMS Messages To Your Funnel and read how to send an automated SMS from your funnel.

Leadpages‘ Pro version also has a feature called LeadDigits, that allows you to capture email addresses and phone numbers through SMS text messaging.

I hope this list of genius ways to reach your customers without a website has given you some ideas to promote your own business online.

With all these cutting-edge tools at your disposal today, there’s no reason why you can’t build your business online without ever requiring a website.

Want to learn more ways of growing your business? Join this free ‘Mass Traffic & Conversions’ Masterclass with Vick Strizheus.

© Priya Florence Shah

6 Genius Ways To Promote Your Business Online Without A Website

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Priya Florence Shah

Priya Florence Shah is an author and publisher of Naaree.com. She also blogs at Ahoy Matey Travel Blog.

20 thoughts on “6 Genius Ways To Promote Your Business Online Without A Website

  1. Hello Priya,

    Great online promotion ideas you shared here…Email marketing is the great way to promote your business without website…!!!

    Thanks for exchanging valuable info with us…Have a great weekend…!!!

  2. Hmmm… You have a really interesting concept here.
    I would use both a website and the methods you describe.
    I think the best thing is to pick certain channels that go well with your business and concentrate on those. Then you need a working sales funnel, that is the key to success.

    1. Absolutely, Peter. The most successful sellers use both, but these tools do make websites kind of redundant, especially for solopreneurs who are having problems getting theirs up and running. And then a website has to be promoted or else it’s just a piece of real estate that’s not earning anything.

    1. Vaibhav, most businesses require a website and there are many benefits to having one, but these are some ways to get leads and clients that don’t require one. It’s useful for entrepreneurs who want to get started with their marketing while their website is in development.

  3. I agree. there are many ways you can promote your online business without having a website. You can also just engage bloggers to promote your business and to direct their readers to your link.

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