No website? No problem! Do you REALLY need a website to promote your business online? Here are 6 genius ways to reach your customers without a website.
Do you REALLY need a website to promote your business online? What would you say if I told you that you don’t? You’d think I was bonkers, right?
As someone who’s been publishing online since 2001, I’m a huge advocate of having your own website to promote your business.
That’s because your website is your home on the web. It’s owned by you, so you have complete control over it. Whereas you can’t control what other people do in their own homes i.e. websites.
So if you posted an ad for your business on someone else’s website two years ago and it’s now outdated and inaccurate, you may not be able to take it down unless you have a login and password.
On the other hand, you can change the information on your own website anytime you want, as long as you can manage it without a website designer.
That said, just having a website is not the end game. Getting clients and customers for your business is. Creating a website also means you have to promote it using blogs, SEO, ads and other online promotion methods.
Otherwise, all you’ll hear are… crickets.
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6 genius ways to reach your customers without a website
When it comes to getting leads and conversions, you have to ultimately go where your customers are, whether that means having a website or not.
Here are 6 genius and cutting-edge ways to reach your customers without a website:
1. Google Ads Call-Only Campaign
Google’s Call-Only Campaigns make it easier for businesses to reach their customers by prominently showing their phone number, business description and a call button right where people are searching, as the video below explains.
If you’re still working on developing your mobile website and want to drive more phone calls to your business, this is the campaign for you.
Click-To-Call ads are designed to only show on mobile devices that can click to call. They won’t lead to a website. Google found that 70% of mobile searchers can use Click-To-Call.
So if you have a taxi service or a restaurant, you should definitely consider running a Click-To-Call campaign with Google Ads.
Watch the video below and read Google’s Call-Only Ad requirements to learn how to set up your Click-To-Call campaign.
2. Email Marketing Funnel
If you learn how to build an effective email marketing funnel you won’t need a website. You can start an email newsletter and capture leads for your mailing list.
You just need to create an account with an email marketing provider and set up your autoresponder with a lead-nurturing sequence so that you can follow up with them and convert them from a lead to a paying customer.
Every subscribe form you create will have its own unique URL hosted on its server. You just have to promote the link to your subscribe form to get leads.
Omnisend is an advanced email marketing automation tool. With this email tool, you can create different forms to collect your visitor’s emails – popups, landing pages, signup boxes and landing pages in one tool.
3. Landing Page Builders
You can use landing page builders to create beautiful landing pages that will help you capture emails, build sales funnels and run Facebook ads to your landing pages, all without a website.
There are many sales funnel software and conversion rate optimization tools to help you optimize your lead generation campaign.
You should scientifically track and optimize all your marketing, and optimize your email marketing ROI so you can get more leads, conversions and revenues from the same traffic you’re already getting.
4. Facebook Ads
Despite the decline of users on Facebook, it still has the largest user base of any social media network and is a very powerful marketing channel. Best of all, you don’t need your own website to run Facebook ads.
Once you’ve set up your landing pages, as mentioned above, you can take the links to the beautiful landing pages you created and use them to run targeted Facebook ads designed to attract the kind of customers you want.
Facebook has some basic information on how to set up ads on their platform, but if you really want to do it like a pro, read Neil Patel’s step-by-step guide to Facebook advertising below:
- Facebook Advertising Made Simple: A Step-by-Step Guide
- How to Create and Set Up Profitable Facebook Video Ads
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5. Chatbots
As the Instabot page here notes, chatbots are computer programs that mimic conversations with people via audio or text, used to communicate information to users. They exist on many different platforms.
Currently, chatbots communicate through text (as in Facebook bots), meaning you type in your inputs/responses, or through audio (talking to Amazon Echo).
Instant Messaging and chatbots are set to become the main communication channels in the next few years, says Fran Conejos in his article, The Ultimate Guide to Chatbots for Lead Generation, where he outlines a method to capture leads from a chatbot into your CRM or email marketing system.
6. Text Message Autoresponder
Some landing page builders have features that allow you to capture email addresses and phone numbers through SMS text messaging.
How this works is that you have a prospect text a certain word or phrase to a specific number. When they do that, they’ll receive a text telling them to respond with their email address. As soon as they send their SMS, they’ll be added to your lead funnel.
I hope this list of genius ways to reach your customers without a website has given you some ideas to promote your own business online.
With all these cutting-edge tools at your disposal today, there’s no reason why you can’t build your business online without ever requiring a website.
Want to learn more ways of growing your business? Learn digital marketing online without spending any fees with this list of 30+ free digital marketing courses.
About the author:
Priya Florence Shah is the Group Editor at SHEROES and author of Devi2Diva, an emotional self-care book for women.
Disclosure: This blog contains affiliate or sponsored links. For more information, read our disclosure.
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I agree. there are many ways you can promote your online business without having a website. You can also just engage bloggers to promote your business and to direct their readers to your link.
Excellent tip, Sigrid.
Nice Post! Specially the chatbot tips. Look forward to implement this for our billing software.
Glad you found it useful, Div.
Quite a useful list that. Had I known it can be done without a website, I wouldn’t have started one!
Vaibhav, most businesses require a website and there are many benefits to having one, but these are some ways to get leads and clients that don’t require one. It’s useful for entrepreneurs who want to get started with their marketing while their website is in development.
These are great ideas for business owners who doesn’t own a website or those who are still trying to think of how else to promote their business.
Glad you found it useful, Peachy. 🙂
Great article, I never thought of Chatbots as promotional aid, but you are right they can be if used right.
I know marketers who are using them very effectively, Evelyn, and I will be using them myself soon.
Thanks for all the great information. I didn’t realize some of these, like click funnels even existed. I will have to look into these more.
It’s an excellent tool to create sales funnels, Lauren. And very easy to use.
You have shared really helpful ideas, small business who can’t afford getting their own website would love this ideas. Great post.
Thanks, Monidipa. I wish you success with these methods.
Hmmm… You have a really interesting concept here.
I would use both a website and the methods you describe.
I think the best thing is to pick certain channels that go well with your business and concentrate on those. Then you need a working sales funnel, that is the key to success.
Absolutely, Peter. The most successful sellers use both, but these tools do make websites kind of redundant, especially for solopreneurs who are having problems getting theirs up and running. And then a website has to be promoted or else it’s just a piece of real estate that’s not earning anything.
Hello Priya,
Great online promotion ideas you shared here…Email marketing is the great way to promote your business without website…!!!
Thanks for exchanging valuable info with us…Have a great weekend…!!!
Thank you, Gangadhar. I appreciate your feedback.
Nothing like a good old newsletter to grow business sans website. Still one of the more powerful biz builders out there.
Absolutely, Ryan. And email has the highest response rate of any other method of promotion.