Want to earn YouTube income and become one of the most famous YouTubers in India? See how the top women YouTubers in India make money on YouTube.
In this article, you’ll learn how to create a YouTube channel and make money with lessons from the top women YouTubers in India.
Why Start a YouTube India Channel?
According to Statista, YouTube India had a user base of approximately 459.23 million users in 2021 and this number is projected to reach 833.03 million users by 2025.
If you’re a student or housewife who wants to share your hobbies and skills with others, starting a YouTube channel can help you express yourself and provide you with an outlet for your creativity.
If you love cooking, starting a YouTube recipe channel can help you make a lot of YouTube money with just the skills and talents you have and the willingness to learn new skills along the way.
As a professional or entrepreneur, you can use YouTube to build a personal brand, grow your business, and earn income from multiple sources.
Top 10 Women YouTubers In India
There are many articles online about the top YouTubers in India, but not as many feature the women who taught themselves how to earn from YouTube.
This list of Indian YouTubers features the top 10 YouTubers in India who are women. You’ll learn their stories of how they managed to become some of the highest-paid YouTubers in India.
1. Nisha Madhulika
According to her YouTube channel, Nisha Madhulika makes interesting and delicious vegetarian Indian recipes that are easy to cook and good to eat.
In 2007, Nisha’s son helped her start a recipe blog, featuring Indian vegetarian recipes which made her quite popular. In 2011, she launched her Hindi YouTube food and recipe channel that now has over 11 million subscribers and 18 million views every month.
From being the YouTube top chef in 2014 to winning the Top YouTube Cooking content creator award at the Social Media Summit & Awards 2017, Nisha has been featured in media interviews and contributes to ‘Project Druv’ an initiative by Tata Trusts India to bring internet content to villages of India.
In 2016, she was listed among India’s top 10 YouTube superstars and featured in Vodafone’s ‘Women of Pure Wonder’ coffee table book. In 2020, she crossed 10 million subscribers and got the YouTube diamond play button.
However, she did not do it all alone. Her techie husband helped her edit and upload videos in the early days and today she has a team who helps her. She also spent about ₹5 lakh to set up a studio in her home where she creates her videos.
This investment in her food business has paid for itself many times over as her YouTube earnings from advertisements are now over ₹20 lakhs every month.
Nisha also ensures that her videos have English subtitles for those who don’t understand Hindi. Here is one of her first videos from 2011 on how to make rose water at home that shows her humble beginnings and just how much she has grown.
Top Takeaway: Nisha’s inspiring story gives hope to every empty-nester mom whose kids have grown up and moved out of the home because this 60-plus mom is proof of the fact that you don’t need to be young or glamourous to be a no 1 YouTuber in India.
2. Kabita Singh
Kabita Singh started her Hindi cooking and recipe video channel called Kabita’s Kitchen in 2014 and has been sharing her recipes ever since.
Her recipe videos are easy to recreate and can be cooked with easily available ingredients. Although she primarily focuses on Indian cuisine, she also posts some recipes from other cuisines.
Her YouTube channel has over 11 million subscribers and over 2 billion (yes, that’s a Billion!) views, putting her among the top 5 female YouTubers in India and her net worth is estimated to be between 6 and 35 crores.
Check out her simple and easy dal fry recipe which has over 10 million views.
Top takeaway: You don’t need special skills or education to become a YouTube star. Creating a YouTube recipe channel is a great choice for stay-at-home moms who enjoy sharing their skills and know-how with others.
3. Archana Hebbar
Software Engineer, Archana Hebbar, started her Hebbars Kitchen YouTube recipe channel in 2015 to showcase her Indian veg recipes. Today, it has over 6.3 million YouTube subscribers and over 1.7 billion views and also has a paid membership option.
She also started a couple of spin-off channels at Hebbars Kitchen Hindi which has 79.5k subscribers and over 618k views, while Hebbars Kitchen Originals features Village Style Foods, Traditional Food Recipes and country foods and has 40.2K subscribers and over 2 million views.
Check out her recipe for easy Mumbai style pav bhaji
Top Takeaway: Are you noticing a trend here? Four out of the top 5 YouTubers in India in our list run YouTube recipe channels. This seems to be a winning formula as people are always looking for new recipes to try out.
4. Kanak Kathuria
Kanak Kathuria was a top contestant of Masterchef India Season 1. She is very passionate about food and loves cooking simple, delicious, homemade recipes.
Her Kanak’s Kitchen Hindi YouTube channel was started in 2017 as a partnership with Transcend Films Private Limited and has over 3 million subscribers and almost 400 million views.
Kanak’s Kitchen is an English cooking and recipe channel with over 1.2 million subscribers and 192 million views, while Kanak’s Kitchen Telugu, started in 2021, has 3.1k subscribers and over 52k views.
Her channels feature a catalogue of over 400 videos including recipes from Indian, Continental, Thai, Mexican, American, Chinese and Italian cuisines. Her net worth is thought to be around ₹13 crores.
Check out her crispy veg cutlets recipe that has almost 2 million views.
Top Takeaways: While being a Masterchef contestant does give you an instant celebrity status, it’s up to you to leverage that 15 minutes of fame to become a YouTube star. And that takes work and determination.
5. Vidya Vox
Vidya Iyer, or Vidya Vox as she is known, is an American YouTuber and singer who was born in Chennai, Tamil Nadu, India. At the age of 8, she immigrated to the USA with her family and currently lives in Los Angeles.
She learned Carnatic music at a young age and went through an identity crisis, hiding her culture while growing up when she was bullied for being Indian. Today she feels proud of her culture.
Vidya started her music channel in 2015 and creates music that is a mix of Classical rappers, electronic dance music, and Indian classical music.
Her YouTube videos have over 906 million views and counting, while her channel has over 7 million subscribers. She has an estimated net worth of about USD 1.3 million (₹9.6 crores).
Check out the official music video for her song, Nachle, ft. Trichia Grace-Ann Rebello and Shrey Jadav.
Top Takeaway: Vidya teaches us to be proud of who we are and our cultural heritage. Don’t let haters stop you from expressing yourself. Be authentic and you’ll find your tribe.
6. Sejal Kumar
Sejal Kumar is an Indian YouTuber and video blogger from Delhi who started her YouTube channel in February 2014, by uploading her first video, Summer Style Turkey, on her first internship trip to Turkey.
Her affable personality and fashion sense made her one of the best vloggers in India in the beauty, fashion, and lifestyle niche. She is also a good singer and has shared a few original songs on her channel.
In 2018, she launched her own clothing line and clothing collection in collaboration with StalkBuyLove.
As of February 2021, she has over one million subscribers and 199 million views on her Sejal Kumar YouTube channel and is worth over ₹4 crores, an excellent example of a young influencer who learned how to start a YouTube channel and make money.
Sejal has received many awards and also gave a TEDx talk on How to make YouTube a career that you can watch below.
Top Takeaway: Sejal is a brilliant example of a young woman who learned how to monetize YouTube channels and turned her passions to profit. Her success proves that you can use your personality and passion to make money on YouTube and build a successful career around it.
7. Komal Pandey
Komal Pandey is a fashion blogger and Instagram influencer. After her first fashion blog became popular, she landed a job as a fashion stylist at POPxo where she created fashion content before deciding to start her own YouTube channel.
On her Komal Pandey YouTube channel, which has over 1 million subscribers and 66 million views, she showcases her fashion aesthetics with videos on styling and accessorizing clothes, as well as lifestyle and beauty hacks.
Komal has won a number of awards such as the Cosmopolitan Best Fashion Influencer & Vlogger 20-21 award and has appeared on Kareena Kapoor Khan’s show, What Women Want.
In addition to her YouTube income, she also earns money endorsing brands like Honor, Vivo, Garnier and Maybelline and her net worth is rumoured to be between ₹8 and 41 crores.
Check out her video where she shows eight ways to style one saree.
Top Takeaways: Komal is the perfect example of the fact that being a social media influencer is now one of the highest paying jobs in India, and that you don’t have to depend only on your YouTube channel earnings to make money on YouTube.
8. Shruti Arjun Anand
A small-town girl from Jhansi, Shruti Arjun Anand became a YouTuber, fashion blogger, and digital content creator while living with her husband in the USA, where she worked in an IT firm.
Being all alone in a totally new country just after getting married, she started posting mehendi (Henna) art tutorials on her YouTube channel out of the need to communicate with other people and make friends.
Shruti’s biggest challenge was convincing her parents and in-laws to support her new venture as she came from a middle-class family. Her down-to-earth and humorous girl-next-door personality and the fact that she shares more affordable fashion choices made her videos very relatable.
Shruti shares videos on topics ranging from fashion, beauty, skincare, haircare, hairstyles, and makeup to skits and comedy sketches and the channel now has over 9.7 million YouTube subscribers.
But that’s not all! Her daughter has her own YouTube channel as MyMissAnand with over 12.8 million subscribers, and Shruti also owns four more channels – Anaysa, Toy Stars, DIY queen and Cook with Nisha.
She earns through the Youtube Partner Program, as well as brand sponsorships and also has run two production houses, ShrutiArjunAnand Digital Pvt. Ltd and Shruti Makeup & Beauty Pvt. Ltd.
Check out her humorous skit on Girls – Then vs Now.
Top Takeaways: Most successful YouTubers start more than one channel to cater to different audiences and create different kinds of content. Shruti is one of the YouTubers from India who leveraged her digital clout to start more than one successful business.
9. Shreya Jain
According to her Instagram bio, Shreya Jain is trying to bridge the gap between beauty standards and reality, one makeup tutorial at a time. She started her Shreya Jain YouTube channel in 2010 where she shares affordable and DIY makeup and fashion videos.
Her YouTube channel has over 726K subscribers and 155 million views and her YouTube earnings come from advertising revenue as well as tie-ups with brands like YBP cosmetics. She is also India’s first beauty influencer to have a line of beauty products in her name.
This B. Tech and MBA graduate also worked as a fashion stylist for the Amazon India Fashion Week, Lakme Fashion Week, Images Bazaar and The Man Magazine shoot. Her net worth is estimated at over ₹6.5 crores.
Watch one of her simple and easy makeup tutorials here.
Top Takeaways: Share information that is useful and helps your audience make the best decisions on products to purchase and you won’t have trouble building a following.
10. Kritika Khurana
Kritika Khurana goes under the moniker, That Boho Girl. This lifestyle influencer completed her graduation in Fashion Designing and started her YouTube channel in 2014 where she promotes her online clothing store, The Hype.
She loves Bohemian fashion and stylish jewellery and she makes outfit videos, hairstyle tutorials, DIY and travel videos using the hashtag #bohogirlies. Kritika has over 601k subscribers and 89 million views on her YouTube channel and over 1.4 million followers on Instagram.
She was named Cosmopolitan Lifestyle Influencer of the Year 2020 and partners with big brands like Pantene and Mama Earth. Kritika is estimated to be worth ₹40 to 50 Lakh thanks to her YouTube earnings and brand sponsorships.
Watch her video below where she shares some tips on how to pose for Instagram pictures.
Top Takeaways: Despite being a self-professed introvert, Kritika had the courage to put herself out there and create entertaining and informative videos that helped her build a huge following.
How To Make Money On YouTube Without Being On Camera
All the channels above are what are known as personality channels and most of them focus on lifestyle niches, such as cooking, recipes, beauty, makeup and fashion. Most of these women did not start their YouTube channels primarily to make money but to share their knowledge, skills and talent with the world.
In order to make a personality-based channel successful, you have to be comfortable on camera and also spend time learning and perfecting the art of making and editing videos, or hire someone to help you do it.
But is there a different model you can follow if you don’t like being on video? And can you learn how to make money on YouTube without making videos where you have to show your face?
Yes according to Matt Par, who started out on YouTube at the age of 14, and has been creating engaging content since 2014. He now runs nine successful YouTube channels, all with diverse content, and has received multiple silver play buttons along with a gold play button.
On his Make Money Matt channel, he teaches people how to earn money from YouTube views without showing their faces. Unlike the personality-based channels above, Matt prefers to create niche channels.
This is a scalable model where you can run multiple channels without ever being on camera, which means you can hire other people to make the videos. So if you want to know how to make money on YouTube without making videos yourself, follow Matt and learn his YouTube business model.
Did you find this list of the top 10 female YouTubers in India useful? Are you inspired to start your own YouTube channel? Do let us know in the comments below.
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