The fashion industry has witnessed significant growth in recent years, whether with the style of apparel or designs, and it is not going to slow down any time soon.
If you’re want to learn how to start an embroidery business from home, this is the right time for you to lay the first brick.
Embroideries on apparel have their roots in the remote past when people used to create designs manually and took a long time to finish each design.
However, things have changed for the better, and in this digital age, you can easily make use of technology to create stunning designs for personal or commercial use.
The Indian government has been consistently encouraging creative women to start businesses of their own. Today, women can get expert business coaching to launch their dream business, create a stellar business plan, an amazing financial plan and more.
If you already are in the habit of creating impressive embroidery patterns or monograms, you can invest in the right places to kick-start your embroidery business from home.
The Scope Of Embroidery Business In India
Designing garments is quite a lucrative business in India. Several regional craftsmen and women have been involved in this industry for a really long time. It is something that will never lose its significance, not even during the recession.
Fashion is ever-evolving, and so is the embroidery business. Moreover, it is not like only women can achieve success in this field. Men can also prosper if they have creative ideas and proper equipment to put those ideas at work.
Decorated garments have a high demand in the local, national and international markets. The only thing you have to be wary about is the high competition in this industry.
Stay updated on fashion trends and market demands to create a niche of your own and outsmart your competitors. In this industry, you can start small but end up owning a multi-crore business.
One of the best things you can do for your home embroidery business is to create an embroidery business plan so that you have a clear understanding of your business and financial goals.
Embroidery Business Ideas And Opportunities
If you are wondering how to make your home embroidery business a success, here are some suggestions for you:
Create a close unit
Your first ever customers will belong to this unit. They will help you advertise your business through ‘word-of-mouth’, which will give you new leads.
It will be best if you can promote your services by offering some free embroidery designs for download via your website in the beginning to gain popularity among your close friends, relatives and other acquaintances.
The leads you will get through your initial endeavours will help you strengthen your hold in the industry.
Invest in a good embroidery machine
Machine embroidery designs are high in popularity these days, because of their ease of creation and quality assurance.
Unlike ancient days, you don’t need to create embroideries manually and can take the help of technology to create more designs at a faster rate. Invest in a top-quality embroidery machine to manage bulk orders at a given time.
Manage your resources properly
Proper management of resources is crucial for the success of any business. Plan your moves carefully and manage your existing resources to maintain profits.
You should also invest at least 30% of your profit in business growth and stay at par with technological advances and market demands.
Focus on your profits
Unless you want to only target high-end customers, it may be a good idea to provide discounts, offers and free embroidery patterns to appease existing customers and earn new ones, but make sure you do not go over the top.
Always maintain your profitability by keeping track of your investment and revenue.
Embroidery Business Profit Margins
The profit margin of your home embroidery or monogramming business will depend on certain factors. If you prefer to buy garments, embroider them and hand them over to the retail shops, you can enjoy at least 80% of the profit margin.
Similarly, if you wish to design uniforms for the corporate or small retail agents, you can easily demand INR 2 to 4 per thousand stitches.
With high-quality embroidery or monogramming machine, you can make almost 5000 stitches in 5 minutes, thus increasing your profit margin to a great extent.
It is better to have contractual clients so that you never run out work. Keep samples of your previous works to attract new clients and give them an idea about your skill and expertise.
From time to time, you can also gift some of your samples to your potential clients to impress them into investing in your artwork.
Setting up a website is another way to showcase your business, but that will come much later when you already have an established embroidery business.
How To Start An Embroidery Business From Home
Now that you’re seriously thinking about starting your own embroidery business, the following tips may help you to a great extent:
Get updated about the custom embroidery market
Join groups and forums on social media platforms to gain easy access to the available information. You can also visit trade fairs and associations to get a concrete idea regarding the market you are going to sell your services in.
Know your target audience
This applies for any business, big or small. After creating an outline of your business, you should make a note of your target audience to create designs, which are appropriate for them.
This will also help you promote your services with ease and earn followers in no time.
Buy a sewing embroidery machine
As mentioned above, it can be daunting to create embroidery designs manually, especially when you have a bulk order to manage.
You can invest in a suitable sewing embroidery machine, which will give you the required confidence to take new orders and deliver those on time without fail.
Invest in embroidery digitizing software
If you wish to take your home embroidery business to new heights, investing in an embroidery digitizing software can help you customise your services to a great extent.
With the help of the software, you will be able to recreate your previous designs, with some improvisation, into your current work, using a series of commands.
Find reliable suppliers to maintain your resource stock
In an embroidery business, you require a bulk of supplies every now and then to manage large-scale orders.
It is best you have a reliable supplier for all your needs like clothing, thread, accessories and so on. Pick the one with years of experience in the field and a good amount of positive reviews to receive quality products.
Promote and advertise your artwork consistently
Create promotional groups and pages on the social media channels to showcase your embroidery or monogramming designs to gain popularity.
You can also earn new leads through social media if you can develop your marketing strategies carefully.
Hand Embroidery Business Ideas
If you wish to start a small-scale embroidery business from home, the following hand embroidery business ideas may help:
- Create impressive designs on beach wear, including beach hats
- Embroider beautiful designs on dance wear, especially for kids
- Design uniforms for servicemen like janitors, auto-drivers, bus-drivers and so on
- Create pretty embroidery patterns on baby blankets or baby clothes
- Embroider cushions and pillows for both domestic and commercial use
- Take orders from a corporate organisation to design uniforms and logos
- Use your embroidering skills in weddings to enhance table décor, interiors, party sashes, chair sashes and more
Things You Require For Perfect Embroideries
Whether you wish to create embroidery designs manually, or with the help of a machine, the following things should be in constant supply:
- Thread or floss
- Embroidery Hoops
- Thread organiser and
- Plastic bobbins
Maintain a set of these necessities, so that you do not fall short of anything at any time.
How To Use An Embroidery Machine
If you do not have any prior experience in using an embroidery machine, you will have to give some time to learn and get efficient. Read through to know the step-by-step procedure to start-off:
- Choose a needle that is specifically designed for embroidery threads and pick its size with respect to the weight of the fabric
- Set up your embroidery sewing machine properly and connect it to your computer (if needed) through the USB port
- Read the operation manual carefully and thread the bobbins in the way it has been described there
- Load the fabric on your machine and pick the design that you wish to create on it
With embroidery digitization software, you can import designs from your computer or the internet on the fabric. Nowadays, most embroidery sewing machines come with pre-installed software for maximum convenience.
Best Embroidery Machine for Small Business
If you are planning big but still not ready to invest much, you can buy semi-commercial embroidery machines, to begin with.
A number of reputable companies like Bernina, Pfaff, Usha, Brother and Viking provide latest technology equipment for creating stunning designs and monogramming.
The Usha Janome Dream Maker 120 35-Watt Computerized Sewing Machine is one such option available in India and may be the best embroidery machine for small business.
You can pick the one that suits your needs and start embroidering. When you are ready to invest in a full-scale commercial embroidery machine, you can go either for a single-head Ricoma TC1201 or a multi-head Feiya 6-head to a 15-head machine for best results.
Starting a home embroidery business in India may seem easy in the beginning, but you have to put in a great deal of effort to maintain your position in the competitive market.
Research regularly on industry trends and market demands to earn more followers and generate huge revenue. If all goes well, you can take your embroidery business to the next level through promotion and advertising.
I hope this article has given you the information you need to start a stitching or embroidery business from home in India. For more information, check out the Embroidery Business From Home course.
About the author:
Priya Florence Shah is the publisher of Naaree.com. Set your Thermostat to Success with her Free Entrepreneur Toolbox. Download her Free Personal Branding Worksheet for writing a personal brand statement.
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